• Skip to main content
  • Skip to primary sidebar

Tracking Health and Wellness Applications of Brain Science

Spanish
sb-logo-with-brain
  • Resources
    • Monthly eNewsletter
    • Solving the Brain Fitness Puzzle
    • The SharpBrains Guide to Brain Fitness
    • How to evaluate brain training claims
    • Resources at a Glance
  • Brain Teasers
    • Top 25 Brain Teasers & Games for Teens and Adults
    • Brain Teasers for each Cognitive Ability
    • More Mind Teasers & Games for Adults of any Age
  • Virtual Summits
    • 2019 SharpBrains Virtual Summit
    • Speaker Roster
    • Brainnovations Pitch Contest
    • 2017 SharpBrains Virtual Summit
    • 2016 SharpBrains Virtual Summit
    • 2015 SharpBrains Virtual Summit
    • 2014 SharpBrains Virtual Summit
  • Report: Pervasive Neurotechnology
  • Report: Digital Brain Health
  • About
    • Mission & Team
    • Endorsements
    • Public Speaking
    • In the News
    • Contact Us

Posit Science @ GSA: well-designed Brain Training Works

November 20, 2007 by Alvaro Fernandez

Newsweek’s Sharon Beg­ley writes a great note on Brain Train­ing: How It Works based on ini­tial data pre­sent­ed at the Geron­to­log­i­cal Soci­ety of Amer­i­ca over the week­end. Some quotes:

- With the nation’s 78 mil­lion baby boomers approach­ing the age of those dread­ed “where did I leave my keys? moments, it’s no won­der the mar­ket for com­put­er-based brain train­ing has shot up from essen­tial­ly zero in 2005 to $80 mil­lion this year, accord­ing to the con­sult­ing firm SharpBrains.

- Now comes the largest and most rig­or­ous study of a com­mer­cial­ly-avail­able train­ing pro­gram, and it shows that there is hope for aging brains. This morn­ing, at the meet­ing of the Geron­to­log­i­cal Soci­ety of Amer­i­ca, sci­en­tists are pre­sent­ing data show­ing that after eight weeks of dai­ly one-hour ses­sions with Brain Fit­ness 2.0 from Posit Sci­ence, elder­ly vol­un­teers got mea­sur­ably bet­ter in their brain’s speed and accu­ra­cy of pro­cess­ing. And unlike every oth­er train­ing pro­gram test­ed before, the improve­ments “gen­er­al­ize to broad mea­sures of cog­ni­tion and are notice­able in every­day life,” Eliz­a­beth Zelin­s­ki of the Uni­ver­si­ty of South­ern Cal­i­for­nia, who led the IMPACT (Improve­ment in Mem­o­ry with Plas­tic­i­ty-based Adap­tive Cog­ni­tive Train­ing) Study, reports.

- For the IMPACT study, 468 par­tic­i­pants, all healthy adults 65 and over, were divid­ed into two groups. One received an hour a day of train­ing on Brain­Fit­ness for eight to ten weeks, and the oth­er (the con­trol group) got the same amount of com­put­er-based learn­ing. That choice of con­trol group is sig­nif­i­cant. It means that Brain Fit­ness was being com­pared not to star­ing into space or some sim­i­lar­ly unhelp­ful activ­i­ty, but to one that might rea­son­ably be expect­ed to improve men­tal ability.

- Because the Brain Fit­ness group showed greater improve­ments than the con­trols, includ­ing on tasks that the com­put­er-based exer­cis­es did not explic­it­ly tar­get, it sug­gests that the audi­to­ry train­ing has altered some­thing fun­da­men­tal in the brain and not just spe­cif­ic cir­cuits for, say, memory.

Read full post: Brain Train­ing: How It Works

The Geron­to­log­i­cal Soci­ety of Amer­i­ca press release includes

- Researchers released ini­tial data today at the 60th Annu­al Meet­ing of The Geron­to­log­i­cal Soci­ety of Amer­i­ca (GSA) that showed that doing the right kind of brain exer­cise can enhance mem­o­ry and oth­er cog­ni­tive abil­i­ties of old­er adults.

- “We pre­sent­ed these impor­tant results at the Annu­al Meet­ing of GSA, because aging experts need to spread the word that cog­ni­tive decline is not an inevitable part of aging, said Dr. Zelin­s­ki. “Doing the prop­er­ly designed cog­ni­tive activ­i­ties can actu­al­ly enhance abil­i­ties as you age.”

I will be inter­view­ing Eliz­a­beth Zelin­s­ki as part of our Neu­ro­science Inter­view Series, so keep tuned.

One clar­i­fi­ca­tion: this is not the first study to show how cog­ni­tive train­ing can gen­er­al­ize beyond the tasks direct­ly trained. Oth­ers have already shown an effect on cog­ni­tive abil­i­ties and even on real-world tasks, on a vari­ety of age groups and trained func­tions. But the size of it (468 par­tic­i­pants) makes it by far the largest that does so, and the effects are very sig­nif­i­cant and promising.

Share this:

  • Tweet
  • Email
  • Print
  • More
  • Share on Tumblr
  • Pock­et

Filed Under: Brain/ Mental Health, Technology & Innovation Tagged With: auditory-processing, baby-boomers, Brain-Fitness, Brain-Training, Cognitive-Training, Elizabeth-Zelinski, Gerontological-Society-of-America, GSA, IMPACT-study, Memory-Training, Posit-Science, Sharon-Begley

Primary Sidebar

Top Articles on Brain Health and Neuroplasticity

  1. Can you grow your hippocampus? Yes. Here’s how, and why it matters
  2. How learning changes your brain
  3. To harness neuroplasticity, start with enthusiasm
  4. Three ways to protect your mental health during –and after– COVID-19
  5. Why you turn down the radio when you're lost
  6. Solving the Brain Fitness Puzzle Is the Key to Self-Empowered Aging
  7. Ten neu­rotech­nolo­gies about to trans­form brain enhance­ment & health
  8. Five reasons the future of brain enhancement is digital, pervasive and (hopefully) bright
  9. What Educators and Parents Should Know About Neuroplasticity and Dance
  10. The Ten Habits of Highly Effective Brains
  11. Six tips to build resilience and prevent brain-damaging stress
  12. Can brain training work? Yes, if it meets these 5 conditions
  13. What are cognitive abilities and how to boost them?
  14. Eight Tips To Remember What You Read
  15. Twenty Must-Know Facts to Harness Neuroplasticity and Improve Brain Health

Top 10 Brain Teasers and Illusions

  1. You think you know the colors? Try the Stroop Test
  2. Check out this brief attention experiment
  3. Test your stress level
  4. Guess: Are there more brain connections or leaves in the Amazon?
  5. Quick brain teasers to flex two key men­tal mus­cles
  6. Count the Fs in this sentence
  7. Can you iden­tify Apple’s logo?
  8. Ten classic optical illu­sions to trick your mind
  9. What do you see?
  10. Fun Mental Rotation challenge
  • Check our Top 25 Brain Teasers, Games and Illusions

Join 12,559 readers exploring, at no cost, the latest in neuroplasticity and brain health.

By subscribing you agree to receive our free, monthly eNewsletter. We don't rent or sell emails collected, and you may unsubscribe at any time.

IMPORTANT: Please check your inbox or spam folder in a couple minutes and confirm your subscription.

Get In Touch!

Contact Us

660 4th Street, Suite 205,
San Francisco, CA 94107 USA

About Us

SharpBrains is an independent market research firm tracking health and performance applications of brain science. We prepare general and tailored market reports, publish consumer guides, produce an annual global and virtual conference, and provide strategic advisory services.

© 2023 SharpBrains. All Rights Reserved - Privacy Policy