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Brain Health Newsletter, March Edition

We hope you are enjoy­ing Brain Aware­ness Week this week and hope­ful­ly think­ing a lit­tle more about your brain and brain fit­ness! Below you have the Brain Fit­ness Newslet­ter we sent a few days ago. You can sub­scribe to this month­ly email update in the box on the the top of this page.

We have had anoth­er busy month behind us, and we’re look­ing for­ward to Brain Aware­ness Week March 12–18. Keep read­ing for the details (includ­ing a spe­cial offer in hon­or of Brain Aware­ness Week) …

I. Press Cov­er­age
II. Events
III. Pro­gram Reviews
IV. New Offer­ings
V. Web­site and Blog Sum­ma­ry, includ­ing brain teasers


I. Press Cov­er­age

Set your DVRs – Sharp­Brains is com­ing to the small screen! Our tele­vi­sion debut will be on CBS 13 West Sacramento’s “Good Day Sacra­men­to” on Mon­day, March 12.

La Opin­ion, the most pres­ti­gious Span­ish-lan­guage paper in the US, fea­tured Sharp­Brains in a recent arti­cle “Secre­to para tri­un­far en los exámenes” (Secrets to Tri­umph­ing in Exams)

Anoth­er great inter­na­tion­al pub­li­ca­tion was an arti­cle called “Train­ing the Brain as Pos­si­ble as Train­ing the Body” in the promi­nent Ara­bic news­pa­per Anna­har.

And Mark Muck­en­fuss of The Press-Enter­prise in River­side writes in “Train Your Brain”:

I would tend to believe that still we under­es­ti­mate the brain,” says Fer­nan­dez, whose back­ground is in edu­ca­tion­al train­ing and mar­ket­ing. He notes that recent stud­ies have shown when a brain is injured by a stroke, “those men­tal struc­tures recre­ate them­selves (with exer­cise). It means to me there are a lot of things we could real­ly do and many times we are not aware of them. We can­not promise to peo­ple you will only keep get­ting bet­ter until you are 200 years old. But I think peo­ple still under­es­ti­mate how flex­i­ble the brain real­ly is.”

II. Events

March 8, Alvaro led the Stress Man­age­ment work­shop at Accen­ture dur­ing the Annu­al Inter­na­tion­al Women’s Day. He pre­sent­ed the lat­est neu­ro­science find­ings about the impact of stress on per­for­mance and intro­duced a vari­ety of tech­niques to help man­age stress.

Brain Aware­ness Week 2007 is com­ing March 12–18! In hon­or of the week, we are offer­ing a $10 dis­count code on any brain fit­ness pro­gram offered at Sharp­Brains. To use the coupon from today until March 18th, enter the code BAW2007 into the Dis­count Coupon field pre­sent­ed dur­ing the check­out process and get your $10 dis­count.

Osh­er Life­long Learn­ing Insti­tutes: We are also col­lab­o­rat­ing with 35 dif­fer­ent Osh­er Life­long Learn­ing Insti­tutes at uni­ver­si­ties across the US to share infor­ma­tion and our Brain Fit­ness 101 guide.

We are teach­ing our class Exer­cis­ing Our Brains once more in San Fran­cis­co and prepar­ing ways to expand to oth­er cities—stay tuned!

Learn­ing & The Brain Con­fer­ence: Enhanc­ing Cog­ni­tion and Emo­tions for Learn­ing: We attend­ed a great con­fer­ence of edu­ca­tors and neu­ro­sci­en­tists shar­ing ideas to influ­ence each oth­er. Some tremen­dous speak­ers were there to talk about the lat­est dis­cov­er­ies in neu­ro­science. One of the main themes we left with was that peo­ple are a mix­ture of cog­ni­tion and emo­tion, and both ele­ments are essen­tial to func­tion and learn prop­er­ly.

III. Pro­gram Reviews

John & I keep work­ing the pro­gram. I love it! I just com­plet­ed the sec­ond assess­ment & it showed I have made progress! Thanks also for keep­ing in touch.”
—Sue Anne, reg­is­tered nurse, on Com­pre­hen­sive Brain Work­out

The stress man­age­ment pro­gram is becom­ing a big time sav­ior – keeps my nerves in check.”
—top busi­ness school pro­fes­sor on Freeze-Framer

Sharp­Brains’ is the first biofeed­back appli­ca­tion that I’m aware of that is unique­ly mar­ket­ed to traders. I’ve used biofeed­back to mon­i­tor my body’s lev­el of arousal dur­ing trad­ing and have found it to be quite use­ful.”
—Brett Steen­barg­er, trad­ing psy­chol­o­gy expert, on Freeze-Framer

Inter­ac­tive infor­ma­tion, enter­tain­ing, amus­ing, edu­ca­tion­al, lots of mate­r­i­al cov­ered in short time. Good fun! Mr. Fer­nan­dez is in his ele­ment. Great teacher, wit­ty, his love of his craft is evi­dent.”
—Anony­mous eval­u­a­tion from stu­dent, on Exer­cise Your Brain Work­shop

IV. New Offer­ings

Our new Exer­cise Your Brain: New Brain Research and Impli­ca­tions DVD has been a pop­u­lar item since it became avail­able. This one-hour and 20 minute class intro­duces you to the sci­ence of brain fit­ness and includes many engag­ing brain exer­cis­es you can do on your own or in a group set­ting. A per­fect intro­duc­tion to brain fit­ness!

We are pleased to have added the emWave Per­son­al Stress Reliev­er to our stress man­age­ment pro­grams. It is a con­ve­nient, prac­ti­cal train­ing device that uses the same patent­ed tech­nol­o­gy as Freeze-Framer to help you reduce stress and shift into The Zone any­time, any­where.

V. Web­site and Blog Sum­ma­ry

Just Sci­ence spon­sored a Week of Sci­ence among blog­gers who agreed to write about “just sci­ence” for one week. Here are a few arti­cles we wrote for that week:

Here are some oth­er high­lights from our recent posts:

Final­ly, let us ask a favor: we are active­ly look­ing for part­ners who can help us reach more peo­ple. Orga­ni­za­tions offer­ing advice and pro­grams around health, nutri­tion, phys­i­cal fit­ness, train­ing who may want to part­ner with us to offer an addi­tion­al brain fit­ness com­po­nent to their mem­bers, vis­i­tors, read­ers. Please let us know any sug­ges­tions!

Keep exer­cis­ing your brain!

~Alvaro and the Sharp­Brains Team

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About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters and more, SharpBrains is an independent market research firm tracking health and performance applications of brain science.

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