Well, it depends on how good a job we are doing. A study pre­sent­ed today at the annu­al meet­ing of the Radi­o­log­i­cal Soci­ety of North Amer­i­ca, car­ried out func­tion­al mag­net­ic res­o­nance imag­ing (fMRI) stud­ies on the brain acti­va­tion of 20 adult men and women when shown a num­ber of logos. Very inter­est­ing results. We won’t write about…