Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Brain and Mind Fitness and Casual Games: survey results

Good arti­cle on the results from a poll on demo­graph­ics and atti­tudes on Casu­al Gamers, spon­sored by Pop­Cap Games.


-“the study revealed that of the esti­mat­ed 150 mil­lion con­sumers that play casu­al titles, 47 per­cent are age 50 or old­er and 19 per­cent are age 60 or old­er.”

-“For those 50 or old­er, 74 per­cent said they felt that play­ing games gave them good cog­ni­tive work­outs, 62 per­cent said play­ing strength­ened their mem­o­ry, and an even high­er 86 per­cent cit­ed stress relief as a major fac­tor. In addi­tion, almost a third (32 per­cent) not­ed that play­ing helped to dis­tract them from chron­ic pain or fatigue and almost a tenth even believed that play­ing actu­al­ly con­tributed to pain relief direct­ly.”

- The most pop­u­lar genre choic­es for play­ers age 50 and up were Puz­zle (84 per­cent), Word (66 per­cent) and Card games (57 per­cent).

I could­n’t find the poll results direct­ly, but you can check more infor­ma­tion in the arti­cle above and in this press release.

Casu­al Games may be a great way to exer­cise our cog­ni­tive abil­i­ties. Now, when some of our Sci­en­tif­ic Advi­sors and I eval­u­at­ed some of the most pop­u­lar ones, we weren’t very impressed about their design from a cog­ni­tive neu­ro­science and neu­ropsy­chol­o­gy point of view, so it would be nice to see peer-reviewed stud­ies about their real, direct, impact on cog­ni­tion and how play­ing trans­fers to “real” life. In the mean­time, they are no doubt a fun way to get some dis­trac­tion.

The field will evolve to incor­po­rate more sci­ence-informed and sci­ence-val­i­dat­ed games.

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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