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The State of the Brain Fitness Software Market 2008

— Published March 11th, 2008

This 87-page report is the first to define the brain fitness software market, summarize the science behind brain plasticity and cognitive training, and analyze the size and trends of its four customer segments: consumers, healthcare & insurance providers, K12 school systems, and fortune 1000 companies, military, and sports teams.

The report tracks developments at over 20 public and private companies offering tools to assess and train brain functions and provides important industry data, insights and analysis to help investors, executives, entrepreneurs, and policy makers navigate the opportunities and risks of this rapidly growing market. The report discusses the implications of cognitive science on healthy aging and a number of disorders such as attention deficits, dyslexia, stroke and traumatic brain injury, schizophrenia, autism, mild cognitive impairment, and Alzheimer’s disease. The report also provides information and frameworks to help institutional buyers make informed purchase decisions about brain fitness programs.

Report Highlights
Table of Contents
List of Figures
Companies Included
End Notes

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A few accolades for the report:

“Finally, an insightful and complete overview of the science, companies and trends in the brain fitness field. A must-read for everyone offering products and services to boomers and elders or buying them.”
— Gloria Cavanaugh, former President & CEO of the American Society on Aging and founding Board member of the National Alliance for Caregiving.

“This groundbreaking report provides a definitive overview of the emerging Brain Fitness industry — an important category to watch for every gaming and healthcare executive and investor. SharpBrains’ comprehensive report defines a clear scope for the market and also charts its evolution, path and key trends.”
— Tim Chang, Principal at Norwest Venture Partners.

“This is the first clear, concise and comprehensive overview and analysis I have seen of the emerging Brain-Training marketplace. It is a great market research for every investor, entrepreneur, manager, researcher and others who seek an understanding of the subject. Personally, I was waiting such a review for quite a while. The SharpBrains staff, led by Alvaro Fernandez, really did a great job here.”
— Danny Dankner, CEO, Applied Cognitive Engineering (ACE).

“We found the analysis clear, precise, loaded with substantive insight. One would be foolhardy not to use this publication as the best guide to this market”.
— Dr. Arthur Lavin, Associate Clinical Professor of Pediatrics, Case Medical School, and Medical Director of A Working Mind.

This report is a must have for those in the brain health industry. Finally, an easy to use objective resource organizing the flurry of global brain health activities. The State of the Brain Fitness Software Market report not only tells the story of cognitive training and brain fitness, but provides a broad range of data allowing one to more swiftly navigate the current terrain and future landscape.”
— Debra Raybold, Director, Brain Health Center, Memorial Hospital Health System, South Bend, Indiana.

“As we begin the task of developing a Brain Fitness Center at our Sunrise Senior Living Community, this Brain Fitness Market Report is proving helpful in numerous ways to develop our “road map” to navigate through the maze of information, myths and confusion that exists as Brain Fitness. (Full quote below)
— Douglas C. Buttner, Executive Director, The Jefferson Sunrise Senior Living.

“An in-depth and credible market research report that provides an objective view for investors and executives looking for gaming and health opportunities in the growing “brain training” space. This report is a must-read to understand the state of the market, the players, and key trends.
— Daniel Goldman, founder of Total Entertainment Network and former executive at Posit Science Corporation.

The report met and exceeded all of our expectations. The report’s clarity and factual basis was refreshing. I found it hard to put down. Our follow-up brainstorm session with Alvaro was the icing on the cake. Thank you SharpBrains for putting together such a comprehensive body of information and support to assist in the launch of our business.”
— Adam Merrifield, CFO AKM Holdings, Inc.

“Well done! Your 2008 Brain Fitness report is a welcomed resource. Your firm provided a valuable synthesis of the state of the industry, identified market drivers and profiled the major players, and provided many helpful insights. This report is timely and a great value.”
— Jay Thompson, Director of Project Management, Oregon Center for Applied Science.

“This report is comprehensive to say the least. It provides an essential service for long term care organizations who want to provide mind-enhancing programs and services. There is a bewildering array of technology currently available. Few, if any, of us have the resources or expertise to sort through all the literature to help determine what may work best for a given group of residents, as well as what is most practical from a staff implementation perspective. The State of the Brain Fitness Market report helps sort out the strengths and capacities of these new technologies and answers some urgent questions.”
— Beverly Sanborn, Vice President of Activities and Memory Programs at Belmont Villages Senior Living.

The State of the Brain Fitness Software Market 2008 report has provided us with a wealth of information and has helped us validate our business plan. SharpBrains has done a great job in gathering all the relevant knowledge, current state of the market and projecting the future direction. This is another step in defining science-based Brain fitness as a category in it own right.”
— Raza Shaikh , Founder mCognix.

“The 2008 State of the Brain Fitness Software Market report is a timely analysis of the status of this new and emerging market…healthcare and insurance leaders will benefit immensely from this state of the art, comprehensive overview and insightful analysis.”
Larry McCleary, M. D., former acting Chief of Pediatric Neurosurgery at Denver Children’s Hospital.

“As we begin the task of developing a Brain Fitness Center at our Sunrise Senior Living Community, this Brain Fitness Market Report is proving helpful in numerous ways to develop our “road map” to navigate through the maze of information, myths and confusion that exists as Brain Fitness. It has helped us define a Brain Fitness destination for our community.

• The accurate and unbiased information regarding the science behind “Brain Fitness” provides the foundation for educating our residents.
• The comparisons noting similarities, differences, formats and expectations of available programs assists us in choosing the program(s) that are best suited to the individual needs, interests and goals. It helps us stay within our budget to create a library of programs and a resource for assisting each resident in finding a program appropriate for him/her.
• The interviews with experts in the field of Brain Health are informative, yet easy to comprehend.
• The report goes beyond presenting basic information by exploring clinical applications for the present and future. It defines the potential applications for preventive health care. The interests, confusion, generalizations, misconceptions and expectations of consumers, educators, health care and insurance providers are addressed. It helps clarify the truths from the myths of brain fitness based on the most current research and knowledge.
• The software company profiles are clear and concise. The graphs throughout the report are easy to interpret.
• The specific checklist for selecting brain fitness software helps define the parameters and objectives of each program thereby providing excellent guidelines for matching the needs and expectations of the user to the appropriate program.

For any organization considering Brain Fitness Programs and wondering, “But where do we begin?”, and “How can we acquire expert advice and proceed to create a center that meets the needs of those interested in pursuing this activity?”, The State of The Brain Fitness Software Market 2008 report provides comprehensive and insightful answers and frameworks to make informed decisions.”
— Douglas C. Buttner, Executive Director, The Jefferson Sunrise Senior Living.

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