The SharpBrains Guide to Brain Fitness
18 Interviews with Scientists, Practical Advice, and Product Reviews, To Keep Your Brain Sharp
Think about this: How can anyone take care of his or her brain when every week brings a new barrage of articles and studies which seem to contradict each other?
Do supplements improve memory? Do you need both physical and mental exercise or is one of them enough? Why is managing stress so important to attention and memory? Which brain training approach, if any, is worth one’s time and money?
Our goal in sharing this book is to empower everyone with a brain to make well-informed decisions to improve brain health and performance.
Book description: While most of us have heard the phrase “use it or lose it, very few understand what “it means, or how to properly “use it in order to maintain brain function and fitness. The SharpBrains Guide to Brain Fitness is an invaluable guide that helps readers navigate growing brain research and identify the lifestyle factors and products that contribute to brain fitness. By gathering insights from eighteen of the world’s top scientists and offering tools and detailed descriptions of over twenty products, this book is an essential guide to the field of brain fitness, neuroplasticity and cognitive health. An accessible and thought-provoking read, The SharpBrains Guide to Brain Fitness educates lifelong learners and professionals in healthcare, education, business, etc., on emerging trends and forecasts of what the future will hold.
Please Contact Us for bulk sales. We can offer discounts based on order volume.
Praise for the book
“Finally, an insightful and complete overview of the science, products and trends to debunk old myths and help us all maintain our brains in top shape. A must-read
Gloria Cavanaugh, former President & CEO of the American Society on Aging and founding Board member of the National Alliance for Caregiving
“Kudos for an excellent resource! This SharpBrains Guide is full of top notch information, provides practical tips and helps separate hype from hope in the brain health arena.”
Elizabeth Edgerly, Ph.D., Chief Program Officer, Alzheimer’s Association
“The SharpBrains Guide to Brain Fitness offers a valuable and stimulating blueprint for anyone who wants to grow older sustainably — that is, with sound mind and good humor. Fernandez and Goldberg are the pioneers we’ve been waiting for to help us do exactly that. Buying this book is the ultimate no-brainer.”
Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy
“A masterful guide to the brain training revolution. Promises to stimulate a much needed conversation that will nudge society to build a new brain fitness culture on solid, research-based, foundations.”
P. Murali Doraiswamy MD, Professor of Psychiatry, Duke University and Co-author of The Alzheimer’s Action Plan
“The SharpBrains’ Guide to Brain Fitness helped answer many of my questions on the importance of both physical and mental exercise to stay sharp as we age. This is an important book for anyone in the fitness industry, and, for that matter, for anyone with a brain.”
Robin Klaus, Chairman, Club One Fitness Centers
“Our curriculum and research circle will begin summer work by reading The SharpBrains Guide to Brain Fitness, a much-needed new resource to help us better understand our brains and minds and how to nourish them through life.”
Susan E. Hoffman, Director, Osher Lifelong Learning Institute at UC Berkeley
“All of us researching healthy brain function owe SharpBrains a debt of gratitude for promoting a science-based approach to brain health education and offering an unbiased view of the landscape.”
Joshua R. Steinerman, M.D., Assistant Professor of Neurology at Albert Einstein College of Medicine, Montefiore Medical Center
“This book offers a spectacular introduction to the brain plasticity field, valuable both to the public at large and to healthcare professionals.”
Guy Otis Danielson III, MD, President of the NeuroCare Network Tyler, Texas
“…we’re talking a short, sweet, entertaining read of a complex topic, with timely reviews of 21 top technology products, as well as informed and expert predictions of where this burgeoning brain-fitness field is headed. More importantly, after you read it, you’ll have a good, detailed sense of where you, personally, can act to improve your own couch-potato brain – and how to keep it fit and flexible your whole life. The SharpBrains Guide To Brain Fitness reminds of us all why books (and not just googling a topic) can be well worth your time and money. Two Stethoscopes Up – check it out.”
Doc Gurley, book review for San Francisco Chronicle online
Please Contact Us for bulk sales. We can offer discounts based on order volume.
About the Authors, and Free Webinar
Dr. Elkhonon Goldberg and Alvaro Fernandez, co-authors of The SharpBrains Guide to Brain Fitness, will cover the main highlights from this new book and address the questions submitted by readers.
When: Tuesday July 21st, 10am Pacific Time; 1pm Eastern Time.
How to Register: Click HERE for more information and to Register.
Alvaro Fernandez is co-founder and CEO of SharpBrains, a leading market research firm covering applications of neuroscience and cognitive science in education and healthcare. He received masters in education and business from Stanford University, and teaches at UC-Berkeley Osher Lifelong Learning Institute. A member of the World Economic Forum’s Global Agenda Councils, he is often quoted by the media including recently in The Wall Street Journal, The New York Times and CNN.
Dr. Elkhonon Goldberg is internationally renowned for his clinical work, research, and teaching in neuropsychology and cognitive neuroscience. Co-founder and Chief Scientific Advisor of SharpBrains, he is also a Clinical Professor of neurology at New York University School of Medicine and Diplomat of The American Board of Professional Psychology in Clinical Neuropsychology. He is the author of The Executive Brain: Frontal Lobes and The Civilized Mind and The Wisdom Paradox: How Your Mind Can Grow Stronger as Your Brain Grows Older.
Table of Contents
Foreword by Gloria Cavanaugh
Introduction: Debunking 10 Brain and Brain Fitness Myths
Chapter 1. The Brain and Brain Fitness 101
1.1. Brain structures
1.2. Brain functions
1.3. The aging brain
1.5. Lifelong learning
1.6. What is brain fitness?
* Dr. Mike Posner: What is attention and how to train it.
* Dr. James Zull: What is lifelong learning?.
* Dr. Eric Jensen: Learning and the brain.
* Dr. Robert Sylwester: Cognition and Brain development.
* Lee Woodruff: Recovering from traumatic brain injury.
Chapter 2. The 4 Pillars of Brain Maintenance
2.1. Why your lifestyle matters
2.2. Pillar 1: Nutrition guidelines
2.3. Pillar 2: Stress management
2.4. Pillar 3: Physical exercise
2.5. Pillar 4: Mental stimulation
2.6. Brain maintenance: Alzheimer’s prevention or cognitive enhancement?
2.7. Brain maintenance: summary and guidelines
* Dr. Yaakov Stern: The connection between building a cognitive
reserve and delaying Alzheimer’s symptoms.
* Dr. Larry McCleary: A multi-pronged approach to brain health.
* Dr. Art Kramer: Why we need both physical and mental exercise.
* Dr. Elizabeth Zelinski: Healthy aging enhanced with computer-based programs.
Chapter 3. Mental Exercise vs. Mental Activity
3.1. What is mental exercise or “brain training”?
3.2. Different types of brain training
* Cognitive therapy
* Computer-based Software
3.3. Brain training software: An emerging field
3.4. Do brain training software programs really “work”?
3.5. Flood of brain training software without taxonomy
* Dr. Judith Beck: The link between brain training and weight loss.
* Dr. Andrew Newberg: The value of meditation.
* Dr. Brett Steenbarger: Achieving peak performance in high-pressure professions.
* Dr. Martin Buschkuehl: Can intelligence be trained?
* Dr. Arthur Lavin: Working memory training at a pediatrician office.
Chapter 4. Brain Training Software: Profiles, Evaluation Criteria and 21 Quick Picks
4.1. Which exercises are most relevant?
4.2. SharpBrains checklist to evaluate computer-based programs
4.3. Mapping the brain training software landscape
4.4. Top 21 Quick Picks, by purpose
* Top 8 overall brain maintenance products
* Top 8 targeted brain workout products
* Top 5 stress management products
4.5. Products description and highlights
* Overall brain maintenance products
* Targeted brain workout products
* Stress management products
Chapter 5. A Growing Range of Applications
5.1. Healthy aging
5.2. Brain fitness centers in residential facilities
5.3. Cognitive assessments
5.4. Programs to improve driving skills
5.5. Brain disorders
* Stroke / Traumatic brain injury
* Attention deficit disorders
5.7. Insurance companies
* Dr. Daniel Gopher: Applications for computer-based cognitive simulations.
* Dr. David Rabiner: Brain exercise implications for children with ADD/ADHD.
* Dr. Torkel Klingberg: Expanding working memory for children with ADD/ADHD.
* Dr. Jerri Edwards: Improving driving skills.
Chapter 6. Ready for the Future?
6.1. Brain fitness goes mainstream
* Increased emphasis on brain maintenance
* Integration of physical and mental exercise
* Broad government initiatives
6.2. Leveraging better tools
* Assessments of cognitive functions
* Computer-based tools to improve clinical conditions
* Low tech options
6.3. A growing ecosystem
* Psychologists and physicians
* Insurance companies
* U.S. military
* Corporate America
Chapter 7. Opening the Debate
7.1. The case for social engagement
7.2. Book club discussion guide