Brain fitness & training heads towards its tipping point

By Dr. Gerard Finnemore | January 19, 2009 |

How do you know when some­thing is fast mov­ing towards a Glad­wellian tip­ping point? When health insur­ance com­pa­nies and pub­lic pol­i­cy mak­ers launch sig­nif­i­cant ini­tia­tives. For exam­ple, the gov­ern­ment of Ontario recent­ly announced a $10 mil­lion invest­ment with Bay­crest Research Cen­tre who will part­ner with MaRS Ven­ture Group to devel­op and com­mer­cialise brain fit­ness technologies.…

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Brain Fitness for Baby Boomers

By Alvaro Fernandez | June 18, 2008 |

One of the best arti­cles so far on the grow­ing brain fit­ness mar­ket, by the Asso­ci­at­ed Press. Click Here to check out sto­ry: “This is not just a Nin­ten­­do-fueled fad,” he says. “The brain fit­ness mar­ket passed a tip­ping point in 2007 thanks to the con­ver­gence of a very proac­tive boomer gen­er­a­tion hit­ting their 60s.” Arti­cle: Here. Highly…

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Neuroplasticity 101 and Brain Health Glossary

By Alvaro Fernandez | September 10, 2007 |

Giv­en the grow­ing num­ber of arti­cles in the pop­u­lar press men­tion­ing words such as “neu­ro­plas­tic­i­ty”, “fMRI” and “cog­ni­tive reserve”, let’s review some key find­ings, con­cepts and terms. First, a pre­scient quote by Span­ish neu­ro­sci­en­tist San­ti­a­go Ramon y Cajal (1852–1934): “Every man can, if he so desires, become the sculp­tor his own brain”. Thanks to new neuroimaging…

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