Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


The Science of Optimism: a Conversation on ‘The Optimism Bias’ with neuroscientist Tali Sharot

I like to think of myself as a pos­i­tive and opti­mistic per­son. It seems to me to make for an eas­ier and more enjoy­able jour­ney through life. So I was intrigued when I read of neu­ro­sci­en­tist Tali Sharot’s research into the Opti­mism Bias, which has shown that despite all the bad news sto­ries we are bom­barded with on a daily basis: war, vio­lence, wrong-doing and finan­cial melt­down, the major­ity of us are opti­mistic by nature; our brains are hard­wired to be so. It’s a fas­ci­nat­ing con­cept and one I had to find out more about, so I bought the book and met with Tali in her office at Uni­ver­sity Col­lege Lon­don for an enthralling dis­cus­sion. Read the rest of this entry »


Welcome to

As seen in The New York Times, The Wall Street Journal, CNN,, and more, SharpBrains is an independent market research firm tracking health and wellness applications of brain science.

FIRST-TIME VISITOR? Discover HERE the most popular resources at

New market report on Pervasive Neurotechnology & Intellectual Property

Haven’t you read this book yet?

Newsletter Signup

Enter Your Email to receive Sharp­Brains free, monthly eNewslet­ter:
Join more than 50,000 Sub­scribers and stay informed and engaged.

Follow Us…


Subscribe RSS Feed

Subscribe to the RSS Feed