Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Microsoft ranked #4 Holder of Pervasive Neurotech Intellectual Property*

microsoft logoMicrosoft Cor­po­ra­tion is a world­wide leader in soft­ware solu­tions for busi­nesses and con­sumers.  In addi­tion, Microsoft has expanded into enter­tain­ment, gam­ing, tablets, phones, and other com­mu­ni­ca­tion tech­nol­ogy.  To pro­vide the ideal expe­ri­ence for users, Read the rest of this entry »

New $100M investment in Canada to accelerate brain health innovation



Brain research at Toronto health cen­tre gets $100M fund­ing boost in fed­eral bud­get (National Post):

Ottawa is help­ing fund a $100 mil­lion ini­tia­tive with Toronto’s Bay­crest Health Sci­ences to develop a national hub for brain research…“Past gen­er­a­tions of adults said they were most con­cerned about can­cer or heart dis­ease. This gen­er­a­tion says they’re most con­cerned about their brains,” said Dr. Reich­man. Read the rest of this entry »

Cognitive maintenance 2.0: From crossword puzzles to targeted mental stimulation

neuroimagingThe Sil­ver Econ­omy: Brain train­ing fired up by hard evi­dence (Finan­cial Times):

Not so long ago, peo­ple kept age­ing brains active through read­ing and writ­ing, talk­ing with friends and fam­ily, and per­haps play­ing cards or doing puz­zles. Now a rapidly grow­ing num­ber are tak­ing a high-tech approach to cog­ni­tive main­te­nance, through com­puter pro­grams designed to stim­u­late the brain… Read the rest of this entry »

Update: How Stress and Emotions Impact Brain Performance

Spon­sored Ad (How to Adver­tise on

Time for the Octo­ber edi­tion of the monthly Sharp­Brains eNewslet­ter, fea­tur­ing this time sev­eral arti­cles on the impact of stress, emo­tions, and self-regulation, on our brain’s struc­ture and performance.

We are pleased to bring to Sharp­Brains read­ers a new 6-part series on the Neu­ro­bi­ol­ogy of Stress, based on a recent book by Sharp­Brains con­trib­u­tor Dr. Jerome Schultz. The first two parts are already avail­able: Part 1 — The Human Brain and How It Responds to Stress and Part 2 — Gray Mat­ters.

Brain Study Links Emo­tional Self-Regulation and Math Per­for­mance: A new study strongly sug­gests the need to “help stu­dents reap­praise the sit­u­a­tion and con­trol emo­tions before they even get into a task”. While the study focused on math anx­i­ety and per­for­mance, the impli­ca­tions are rel­e­vant out­side the class­room too.

Reminder: Brain Fit­ness Q&A Ses­sions in Novem­ber: As we announced a few weeks ago, we are hon­ored to present an upcom­ing Brain Fit­ness Q&A Series. The first ses­sion, fea­tur­ing Dr. Gary Small, will take place Novem­ber 1st, 2011, 2-3pm US Eeast­ern Time. Please mark your cal­en­dar and join us at then! (no need to do any­thing prior to the session).

Music Train­ing Can Enhance Ver­bal Intel­li­gence and Exec­u­tive Func­tion: Very inter­est­ing new study pub­lished in Psy­cho­log­i­cal Sci­ence on the value of music train­ing (vs. sim­ply lis­ten­ing to music).

Gam­ing and Neu­ro­science: Oppor­tu­ni­ties and Chal­lenges: A sum­mary of impres­sions by researcher  Aki Niko­laidis based on his par­tic­i­pa­tion in the recent con­fer­ence Enter­tain­ment Soft­ware and Cog­ni­tive Neu­rother­a­peu­tics Con­fer­ence (ESCoNS) at the Uni­ver­sity of Cal­i­for­nia San Francisco.

Fam­i­lies’ Per­spec­tives on ADHD and its Treat­ment: Dr. David Rabiner presents new data on fam­i­lies’ expe­ri­ence with ADHD and its treatment.

Brain Games and Opti­cal Illu­sions @ National Geo­graphic: Sev­eral Sharp­Brains friends rec­om­mend this recent 3-part National Geo­graphic TV mini-series.

Math Brain Teaser for Kids and Adults: Archimedes Grave: A fun puz­zle to exer­cise our brains a bit, sub­mit­ted by new con­trib­u­tor Maria Lando. Enjoy!

Upcoming Talks on Applied Neuroscience, Brain Fitness and Adaptive Organizations

A quick FYI — I will be speak­ing at the fol­low­ing events. Please do come and say Hello if you get the chance!

> Sep­tem­ber 19-20th, San Fran­cisco, CA: Trans­lat­ing Neu­ro­science Into Mar­ketable Ther­a­peu­tic Inter­ven­tions, at the Enter­tain­ment Soft­ware and Cog­ni­tive Neu­rother­a­peu­tics Soci­ety (ESCoNS). Details Here.

> Sep­tem­ber 23rd, Los Gatos, CA: The Sharp­Brains Guide to Brain Fit­ness, at Los Gatos Pub­lic Library. Details Here.

> Novem­ber 8th, San Fran­cisco, CA: Brain Fit­ness for Adap­tive Orga­ni­za­tions, at the 2011 Neu­roLead­er­ship Sum­mit. Details Here.

Learning with Video Games: A Revolution in Education and Training?

In recent years, we have wit­nessed the begin­nings of a rev­o­lu­tion in edu­ca­tion.  Tech­nol­ogy has fun­da­men­tally altered the way we do many things in daily life, but it is just start­ing to make head­way in chang­ing the way we teach.  Just as tele­vi­sion shows like Sesame Street enhanced the pas­sive learn­ing of infor­ma­tion for kids by teach­ing in a fun for­mat, elec­tronic games offer to greatly enhance the way kids and adults are taught by actively engag­ing them in the process. Read the rest of this entry »

Update: Preparing Society for the Cognitive Age, and Industry Webinar

Here you have the August edi­tion of our monthly newslet­ter cov­er­ing cog­ni­tive health and Brain Fitnessbrain fit­ness top­ics. Please remem­ber that you can sub­scribe to receive this Newslet­ter by email, using the box at the top of this page.

Sci­en­tific pub­li­ca­tion Fron­tiers in Neu­ro­science recently pub­lished a spe­cial issue on Aug­ment­ing Cog­ni­tion, and invited me to con­tribute with an arti­cle titled Prepar­ing Soci­ety for the Cog­ni­tive Age. Ground­break­ing brain research has occurred over the last 20 years. The oppor­tu­nity to improve brain health and per­for­mance is immense, but we need to ensure the mar­ket­place matures in a ratio­nal and sus­tain­able man­ner, both through health­care and non-healthcare chan­nels. Click Here to read my article.


In May 2009 Sharp­Brains pub­lished The State of the Brain Fit­ness Soft­ware Mar­ket 2009, the main indus­try report for lead­ing orga­ni­za­tions prepar­ing their mem­bers, their clients, and their patients for the cog­ni­tive age. 150-pages long, the report includes a mar­ket sur­vey with 2,000+ respon­dents, detailed analy­sis of 20+ ven­dors, research briefs writ­ten by 12 lead­ing sci­en­tists and data and trends for 4 major cus­tomer segments.webinar

Below we share the full Exec­u­tive Sum­mary of the report and announce an exclu­sive webi­nar on Sep­tem­ber 29th to dis­cuss the State of the Mar­ket in more depth with buy­ers of the report.

To order the report and access both the report and the webi­nar, you can click Here. (Only $975 –a 25% dis­count– using Dis­count Code Frontiers2009 before Sep­tem­ber 28th).

State of the Mar­ket

The brain fit­ness field holds excit­ing promise for the future while pre­sent­ing clear oppor­tu­ni­ties and chal­lenges today. The good news is that there are more tools avail­able than ever before to assess and train a vari­ety of cog­ni­tive skills. The bad news is that there are no magic pills and that con­sumers, while sat­is­fied over­all, seem con­fused by com­pet­ing claims on how to reduce one’s “brain age.” We do see signs that this early-stage mar­ket can mature in a more ratio­nal, struc­tured man­ner; but there is much work to be done. We esti­mate that the size of the U.S. brain fit­ness soft­ware (i.e., appli­ca­tions designed to assess or enhance cog­ni­tive abil­i­ties) mar­ket in 2008 was Read the rest of this entry »

Welcome to

As seen in The New York Times, The Wall Street Journal, CNN,, and more, SharpBrains is an independent market research firm tracking health and wellness applications of brain science. Explore our most popular resources HERE.

Haven’t you read this book yet?

Follow Us…


Newsletter Signup

Enter Your Email to receive Sharp­Brains free, monthly eNewslet­ter:
Join more than 50,000 Sub­scribers and stay informed and engaged.

Subscribe RSS Feed

Subscribe to the RSS Feed