The Silver Economy: Brain training fired up by hard evidence (Financial Times):
“Not so long ago, people kept ageing brains active through reading and writing, talking with friends and family, and perhaps playing cards or doing puzzles. Now a rapidly growing number are taking a high-tech approach to cognitive maintenance, through computer programs designed to stimulate the brain… Read the rest of this entry »
By: Alvaro Fernandez
Sponsored Ad (How to Advertise on SharpBrains.com)
Time for the October edition of the monthly SharpBrains eNewsletter, featuring this time several articles on the impact of stress, emotions, and self-regulation, on our brain’s structure and performance.
We are pleased to bring to SharpBrains readers a new 6-part series on the Neurobiology of Stress, based on a recent book by SharpBrains contributor Dr. Jerome Schultz. The first two parts are already available: Part 1 — The Human Brain and How It Responds to Stress and Part 2 — Gray Matters.
Brain Study Links Emotional Self-Regulation and Math Performance: A new study strongly suggests the need to “help students reappraise the situation and control emotions before they even get into a task”. While the study focused on math anxiety and performance, the implications are relevant outside the classroom too.
Reminder: Brain Fitness Q&A Sessions in November: As we announced a few weeks ago, we are honored to present an upcoming Brain Fitness Q&A Series. The first session, featuring Dr. Gary Small, will take place November 1st, 2011, 2-3pm US Eeastern Time. Please mark your calendar and join us at sharpbrains.com then! (no need to do anything prior to the session).
Music Training Can Enhance Verbal Intelligence and Executive Function: Very interesting new study published in Psychological Science on the value of music training (vs. simply listening to music).
Gaming and Neuroscience: Opportunities and Challenges: A summary of impressions by researcher Aki Nikolaidis based on his participation in the recent conference Entertainment Software and Cognitive Neurotherapeutics Conference (ESCoNS) at the University of California San Francisco.
Families’ Perspectives on ADHD and its Treatment: Dr. David Rabiner presents new data on families’ experience with ADHD and its treatment.
Brain Games and Optical Illusions @ National Geographic: Several SharpBrains friends recommend this recent 3-part National Geographic TV mini-series.
Math Brain Teaser for Kids and Adults: Archimedes Grave: A fun puzzle to exercise our brains a bit, submitted by new contributor Maria Lando. Enjoy!
By: Alvaro Fernandez
A quick FYI — I will be speaking at the following events. Please do come and say Hello if you get the chance!
> September 19-20th, San Francisco, CA: Translating Neuroscience Into Marketable Therapeutic Interventions, at the Entertainment Software and Cognitive Neurotherapeutics Society (ESCoNS). Details Here.
> September 23rd, Los Gatos, CA: The SharpBrains Guide to Brain Fitness, at Los Gatos Public Library. Details Here.
> November 8th, San Francisco, CA: Brain Fitness for Adaptive Organizations, at the 2011 NeuroLeadership Summit. Details Here.
By: Marshall Weinstein
In recent years, we have witnessed the beginnings of a revolution in education. Technology has fundamentally altered the way we do many things in daily life, but it is just starting to make headway in changing the way we teach. Just as television shows like Sesame Street enhanced the passive learning of information for kids by teaching in a fun format, electronic games offer to greatly enhance the way kids and adults are taught by actively engaging them in the process. Read the rest of this entry »
By: Alvaro Fernandez
Here you have the August edition of our monthly newsletter covering cognitive health and brain fitness topics. Please remember that you can subscribe to receive this Newsletter by email, using the box at the top of this page.
Scientific publication Frontiers in Neuroscience recently published a special issue on Augmenting Cognition, and invited me to contribute with an article titled Preparing Society for the Cognitive Age. Groundbreaking brain research has occurred over the last 20 years. The opportunity to improve brain health and performance is immense, but we need to ensure the marketplace matures in a rational and sustainable manner, both through healthcare and non-healthcare channels. Click Here to read my article.
In May 2009 SharpBrains published The State of the Brain Fitness Software Market 2009, the main industry report for leading organizations preparing their members, their clients, and their patients for the cognitive age. 150-pages long, the report includes a market survey with 2,000+ respondents, detailed analysis of 20+ vendors, research briefs written by 12 leading scientists and data and trends for 4 major customer segments.
Below we share the full Executive Summary of the report and announce an exclusive webinar on September 29th to discuss the State of the Market in more depth with buyers of the report.
To order the report and access both the report and the webinar, you can click Here. (Only $975 –a 25% discount– using Discount Code Frontiers2009 before September 28th).
State of the Market
The brain fitness field holds exciting promise for the future while presenting clear opportunities and challenges today. The good news is that there are more tools available than ever before to assess and train a variety of cognitive skills. The bad news is that there are no magic pills and that consumers, while satisfied overall, seem confused by competing claims on how to reduce one’s “brain age.” We do see signs that this early-stage market can mature in a more rational, structured manner; but there is much work to be done. We estimate that the size of the U.S. brain fitness software (i.e., applications designed to assess or enhance cognitive abilities) market in 2008 was Read the rest of this entry »
By: Alvaro Fernandez
The San Francisco Chronicle brings two great pieces today — including an excellent review of our new Book!
Is Your Brain A Couch Potato? (online book review)
“At 165 pages, we’re talking a short, sweet, entertaining read of a complex topic, with timely (written in 1/09) reviews of 21 top technology products, as well as informed and expert predictions of where this burgeoning brain-fitness field is headed. More importantly, after you read it, you’ll have a good, detailed sense of where you, personally, can act to improve your own couch-potato brain — and how to keep it fit and flexible your whole life. The SharpBrains Guide To Brain Fitness reminds of us all why books (and not just googling a topic) can be well worth your time and money. Two Stethoscopes Up — check it out.”
Software designed to make older drivers sharper (article in print version)
- “Allstate is experimenting with the software because it wants its customers who are over 50 to become better drivers so they have fewer accidents and can drive longer, perhaps in return for lower premiums, said Tom Warden, an assistant vice president in Allstate’s research and planning center.”
- “Allstate found Posit after the insurance company’s own scientists, who were working on the physiology and psychology of good drivers, discovered research done by Visual Awareness, a company in Alabama that has worked with State Farm and various state motor vehicle departments on expanding drivers’ fields of view. Posit acquired Visual Awareness last year.”
By: Alvaro Fernandez
Stanford Issues Findings from Cognitive and Brain Experts Urging Consumer Caution on Memory Fitness Products (press release)
- “Fear of memory loss, mental impairment and Alzheimer’s disease lead many consumers to search for products — from supplements to software — that claim to ward off such ailments,” Laura L. Carstensen, founding director of the Stanford Center on Longevity, said. “Such products are becoming more prolific, but this burgeoning industry is completely unregulated and the claims can range from reasonable though untested, to blatantly false. It is important for consumers to proceed with caution before buying into many of these product claims. There is no magic bullet solution for cognitive decline.”
- The Summit’s (Note: held in April 2008) statement points out that “it would be wrong to conclude that nothing can be done to improve mental fitness.” But goes on to “strongly encourage research that compares the efficacy and the cost-effectiveness of different approaches to maintaining cognitive fitness.”