You may have  noticed that Amazon.com is shar­ing aggre­gated data on how ebook read­ers inter­act with the books they are read­ing. For exam­ple, the “Pop­u­lar High­lights” sec­tion (towards the bot­tom of our Kin­dle book page) ranks the Top 10 sen­tences that Kin­dle read­ers have high­lighted and shared while read­ing The Sharp­Brains Guide to Brain Fit­ness: 18 Inter­views with Sci­en­tists, Prac­ti­cal Advice and Prod­uct Reviews, to Keep Your Brain Sharp (April 2009; 182 pages; ranked #1 in Kin­dle Store’s Pre­ven­tive Med­i­cine section).

This infor­ma­tion is invalu­able to authors and pub­lish­ers - as you can imag­ine, we’ll make sure to not only main­tain but to elab­o­rate on these top­ics as we pre­pare future edi­tions of the book.

So, what are so far the Top Ten Quotes on Life­long Neu­ro­plas­tic­ity and Neu­ro­ge­n­e­sis, Read the rest of this entry »

Mar­ian Dia­mond, UC-Berkeley: “Peo­ple fre­quently do the same level of cross­word puz­zles to stim­u­late their brains year after year. They do not chal­lenge their brains with more dif­fi­cult lev­els of puz­zles. In our research, we showed that if we chal­lenged the rats to reach their food cups by hav­ing to climb over many obstruc­tions, their brains increased more than those of rats who could walk unhin­dered to their food cups. Chal­lenge increased brain size.”

Tom War­den, All­state: “… we see the oppor­tu­nity that cog­ni­tive train­ing pro­vides as just the next evo­lu­tion of things that we can advo­cate and get behind that ulti­mately make for a bet­ter dri­ving expe­ri­ence, a safer dri­ving expe­ri­ence for peo­ple. Not only for our insureds, but to help the roads be safer for everyone…what we did is to attempt to repli­cate the results that were observed in the lab­o­ra­tory envi­ron­ment where older dri­vers who have com­pleted a good amount of train­ing, 10 hours or more of train­ing, had shown that the risk of crash could be reduced by up to about 50%.”

David White­house, OptumHealth Behav­ioral Solu­tions: “Man­aged care has not always been on the fore­front of inno­va­tion and it has been, for us, a chal­lenge and an excite­ment to think about how best to incor­po­rate the lat­est find­ings in neu­ro­science. If I was to give you the major areas that we think are impor­tant, one is the impor­tance of neu­ro­science capa­bilit­ties to improve triage, the sec­ond is the impor­tance that this has on increas­ing access to much bet­ter func­tional assess­ments and its rela­tion­ship to safety. The third is in the area of clin­i­cal deci­sion sup­port and the fourth is in brain health. First and fore­most, why is it that in every other organ we have objec­tive data of the organ itself doing its work under var­i­ous loads to help us when we need to make deci­sions about its health and dis­ease state and how best to sup­port it and intervene.”

William Reich­man, Bay­crest: “…we must do for brain health in the 21st cen­tury what we largely accom­plished in car­dio­vas­cu­lar health in the past century…that includes an increased focus not only on ter­tiary pre­ven­tion, but on pri­mary and sec­ondary prevention…approximately a year and a half ago the Ontario gov­ern­ment made a deci­sion to invest $10 mil­lion in Canada’s first cen­tre for brain fit­ness to be housed at Bay­crest at the Rot­man Research Institute.…Here in Canada I think that we’ve been able to make a com­pelling case main­tain­ing good brain fit­ness needs to be a national pri­or­ity for this coun­try and we have been engaged in dis­cus­sions with the gov­ern­ment, both fed­er­ally and provin­cially, that brain health pro­grams really need to begin in childhood.”

P Murali Doraiswamy, Duke Uni­ver­sity: “… you don’t want to walk into a gro­cery store or into a gas sta­tion and see a brain game claim­ing that they’re a neu­ro­plas­tic­ity brain game or a bot­tle of water that’s claim­ing it’s a cog­ni­tive reserve enhancer because then I think you’re going to destroy the whole field key…So I think it’s essen­tial for acad­e­mia, for indus­try, for think tanks, for even the fed­eral gov­ern­ment agen­cies such as per­haps Eng­land, US, Canada, to come together and form a set of guide­lines that can really guide the proper devel­op­ment of a lot of these prod­ucts and by prod­ucts I’m talk­ing about two types of prod­ucts. One is cog­ni­tive screen­ing instru­ments and the sec­ond is inter­ven­tion prod­ucts to either improve sort of nor­mal func­tion­ing or to increase resilience to stress or three, to pre­vent disease.”

(answer­ing to audi­ence ques­tion, “when do you believe that cog­ni­tive screen­ing may become a pretty rou­tine part of stan­dard med­ical care”) “I think it’s long overdue…the brain is the most impor­tant organ.”

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In Jan­u­ary of 2010 Sharp­Brains pro­duced the inau­gural vir­tual, global Sharp­Brains Sum­mit on Tech­nol­ogy for Cog­ni­tive Health and Per­for­mance (Jan­u­ary 18-20th, 2010). The Sum­mit fea­tured a dream team of over 40 speak­ers who are lead­ers in indus­try and research to dis­cuss emerg­ing research, tools and best prac­tices for cog­ni­tive health and per­for­mance, and gath­ered over 250 par­tic­i­pants in 16 countries.

Are you inter­ested in what over 40 lead­ing sci­en­tists, clin­i­cians, exec­u­tives and tech­nol­o­gists have to say about the lat­est Tech­nol­ogy for Cog­ni­tive Health and Per­for­mance? Want to hear how they responded to more than 200 audi­ence ques­tions? You can Learn more Here (full tran­scripts are now avail­able). Sharp­Brains read­ers can get a 15% dis­count Read the rest of this entry »