Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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Occupational therapy study: Improving processing speed seen as key target to help patients with multiple sclerosis

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Decreased Activity Levels in MS Patients Linked To Cognitive Impairment (Multiple Sclerosis News):

“A new study published in the American Journal of Occupational Therapy assessed the cognitive factors affected in multiple sclerosis patients concerning their activity and participation in everyday life Read the rest of this entry »

Medicare updates reimbursement criteria for “maintenance” therapy services

ReimbursementA Quiet “Sea Change” in Medicare (The New York Times):

“In January, Medicare officials updated the agency’s policy manual –the rule book for everything Medicare does– to erase any notion that improvement Read the rest of this entry »

Upcoming Webinar: The Digital Brain Health & Training Market in 2014

Webinar digital brain health & trainingWhen: Thursday, March 13, 2014 from 12:30 PM to 2:00 PM (EDT)

Join this upcoming webinar, to be held during Brain Awareness Week 2014, to discuss the latest market data and news in the digital brain health and brain training space, including Rosetta Stone’s acquisition of Vivity Labs (developer of Fit Brains mobile cognitive games), Bayer’s global partnership with CogniFit Read the rest of this entry »

10 Predictions on How Digital Platforms will Transform Brain Health in 2013

Just a quick note: we’ll host a webinar on January 30th to discuss key market predictions based on “The Digital Brain Health Market 2012-2020: Web-based, mobile and biometrics-based tech­nol­ogy to assess, mon­i­tor and enhance cog­ni­tion and brain functioning”, our new market report.

Here are 10 predictions, many of which will likely be realized before the end of 2013: Read the rest of this entry »

Medicare to update reimbursement criteria for degenerative diseases such as Alzheimer’s, MS, Parkinson’s disease

What Medicare Will Cover Even if You’re Not Likely to Get Better (The New York Times):

“Should the federal government cover the costs of many kinds of treatments for patients who aren’t going to get any better? It didn’t, for many years. But after the settlement of a landmark class-action this week, Medicare will soon Read the rest of this entry »

Building a Cognitive Reserve May Help Delay Multiple Sclerosis symptoms

Intellectual Enrichment Helped Preserve Memory and Learning in Multiple Sclerosis Patients, Study Says (WebMD)

  • f-300x225“A small study of multiple sclerosis (MS) patients shows that maintaining an intellectually active lifestyle can help preserve learning and memory, even among patients with a high degree of brain damage.”
  • “Although there’s no indication that being mentally engaged protects against brain damage itself, the findings do suggest that an active mind may be better equipped to retain its functions even in the event of brain damage.”
  • “The findings suggest that enriching activities may build a person’s ‘cognitive reserve,’ which can be thought of as a buffer against disease-related memory impairment,” says study author James Sumowski, PhD. “Differences in cognitive reserve among persons with MS may explain why some persons suffer memory problems early in the disease, while others do not develop memory problems until much later, if at all.”

For a deeper dive into Cognitive Reserve research and implications, you may enjoy:

Cognitive Health Track at Games for Health Conference: Full Schedule Announced!

Games for Health and SharpBrains have partnered to bring you the first Cognitive Games for Health Conference - Cognitive Health TrackHealth Track in a Games for Health Conference, June 11-12th in Boston. If you are interested, in attending the conference, you can learn more and register Here.

To get a 15% off registration fees ($379), you can use discount code: sharp09, when you register Here.

Cognitive Health Track, Powered by SharpBrains

Thursday, June 11th

10.20 (50m) Bird’s Eye View of Cognitive Health Innovation
Speaker(s): Alvaro Fernandez, SharpBrains

Scientific, technological and demographic trends have converged to create a new $265m market in the US alone: serious games, software and online applications that can help people of all ages assess and train cognitive abilities. Alvaro Fernandez will provide a Bird’s Eye View of the science, market segments and trends, competitive landscape, and main challenges ahead, based on The State of the Brain Fitness Software Market 2009 report released in May, which included Research Executive Briefs prepared by 12 leading scientists and a survey of 2,000+ decision-makers and early adopters.

61% of respondents to the survey Strongly Agreed with the statement “Addressing cognitive and brain health should be a healthcare priority.” But, 65% Agreed/Strongly Agreed with “I don’t really know what to expect from products making brain claims.” In this session, Alvaro will publicly unveil the new book The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews, To Keep Your Brain Sharp, co-authored by neuropsychologist Dr. Elkhonon Goldberg and himself, aimed at helping consumers and professionals understand and navigate this growing field.

11.20 (30m) The Allstate-Posit Science Partnership: Cognitive Training for Safer Driving
Speaker(s): Tom Warden, Allstate; Henry Mahncke, Posit Science

Evidence-based cognitive training programs have been available in retirement communities for several years. Now, they are reaching a younger population including Boomers through innovative partnerships, like insurers.

In October 2008 auto insurance company Allstate and brain fitness software developer Posit Science announced a research collaboration that could lead to “potentially the next big breakthrough in automobile safety”. The purpose of this session is to review novel ways of getting the science of cognitive training into the real world where it can help people. Representatives from Allstate and Posit Science will discuss why these partnerships work for insurers, developers, and end users. They will also provide a thorough review of the evaluation process a major partner goes through when selecting a cognitive training company.

12.00 (30m) What Consumers Buy and Why
Speaker(s): Lindsay Gaskins, Marbles: The Brain Store

Launched in October 2008, Marbles: The Brain Store is a retail store that Read the rest of this entry »

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