Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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Medicare updates reimbursement criteria for “maintenance” therapy services

ReimbursementA Quiet “Sea Change” in Medicare (The New York Times):

In Jan­u­ary, Medicare offi­cials updated the agency’s pol­icy man­ual –the rule book for every­thing Medicare does– to erase any notion that improve­ment Read the rest of this entry »

Upcoming Webinar: The Digital Brain Health & Training Market in 2014

Webinar digital brain health & trainingWhen: Thurs­day, March 13, 2014 from 12:30 PM to 2:00 PM (EDT)

Join this upcom­ing webi­nar, to be held dur­ing Brain Aware­ness Week 2014, to dis­cuss the lat­est mar­ket data and news in the dig­i­tal brain health and brain train­ing space, includ­ing Rosetta Stone’s acqui­si­tion of Viv­ity Labs (devel­oper of Fit Brains mobile cog­ni­tive games), Bayer’s global part­ner­ship with Cog­niFit Read the rest of this entry »

10 Predictions on How Digital Platforms will Transform Brain Health in 2013

Just a quick note: we’ll host a webi­nar on Jan­u­ary 30th to dis­cuss key mar­ket pre­dic­tions based on “The Dig­i­tal Brain Health Mar­ket 2012–2020: Web-based, mobile and biometrics-based tech­nol­ogy to assess, mon­i­tor and enhance cog­ni­tion and brain func­tion­ing”, our new mar­ket report.

Here are 10 pre­dic­tions, many of which will likely be real­ized before the end of 2013: Read the rest of this entry »

Medicare to update reimbursement criteria for degenerative diseases such as Alzheimer’s, MS, Parkinson’s disease

What Medicare Will Cover Even if You’re Not Likely to Get Bet­ter (The New York Times):

Should the fed­eral gov­ern­ment cover the costs of many kinds of treat­ments for patients who aren’t going to get any bet­ter? It didn’t, for many years. But after the set­tle­ment of a land­mark class-action this week, Medicare will soon Read the rest of this entry »

Building a Cognitive Reserve May Help Delay Multiple Sclerosis symptoms

Intel­lec­tual Enrich­ment Helped Pre­serve Mem­ory and Learn­ing in Mul­ti­ple Scle­ro­sis Patients, Study Says (WebMD)

  • f-300x225A small study of mul­ti­ple scle­ro­sis (MS) patients shows that main­tain­ing an intel­lec­tu­ally active lifestyle can help pre­serve learn­ing and mem­ory, even among patients with a high degree of brain damage.”
  • Although there’s no indi­ca­tion that being men­tally engaged pro­tects against brain dam­age itself, the find­ings do sug­gest that an active mind may be bet­ter equipped to retain its func­tions even in the event of brain damage.”
  • The find­ings sug­gest that enrich­ing activ­i­ties may build a person’s ‘cog­ni­tive reserve,’ which can be thought of as a buffer against disease-related mem­ory impair­ment,” says study author James Sumowski, PhD. “Dif­fer­ences in cog­ni­tive reserve among per­sons with MS may explain why some per­sons suf­fer mem­ory prob­lems early in the dis­ease, while oth­ers do not develop mem­ory prob­lems until much later, if at all.”

For a deeper dive into Cog­ni­tive Reserve research and impli­ca­tions, you may enjoy:

Cognitive Health Track at Games for Health Conference: Full Schedule Announced!

Games for Health and Sharp­Brains have part­nered to bring you the first Cog­ni­tive Games for Health Conference - Cognitive Health TrackHealth Track in a Games for Health Con­fer­ence, June 11-12th in Boston. If you are inter­ested, in attend­ing the con­fer­ence, you can learn more and reg­is­ter Here.

To get a 15% off reg­is­tra­tion fees ($379), you can use dis­count code: sharp09, when you reg­is­ter Here.

Cog­ni­tive Health Track, Pow­ered by SharpBrains

Thurs­day, June 11th

10.20 (50m) Bird’s Eye View of Cog­ni­tive Health Inno­va­tion
Speaker(s): Alvaro Fer­nan­dez, SharpBrains

Sci­en­tific, tech­no­log­i­cal and demo­graphic trends have con­verged to cre­ate a new $265m mar­ket in the US alone: seri­ous games, soft­ware and online appli­ca­tions that can help peo­ple of all ages assess and train cog­ni­tive abil­i­ties. Alvaro Fer­nan­dez will pro­vide a Bird’s Eye View of the sci­ence, mar­ket seg­ments and trends, com­pet­i­tive land­scape, and main chal­lenges ahead, based on The State of the Brain Fit­ness Soft­ware Mar­ket 2009 report released in May, which included Research Exec­u­tive Briefs pre­pared by 12 lead­ing sci­en­tists and a sur­vey of 2,000+ decision-makers and early adopters.

61% of respon­dents to the sur­vey Strongly Agreed with the state­ment “Address­ing cog­ni­tive and brain health should be a health­care pri­or­ity.” But, 65% Agreed/Strongly Agreed with “I don’t really know what to expect from prod­ucts mak­ing brain claims.” In this ses­sion, Alvaro will pub­licly unveil the new book The Sharp­Brains Guide to Brain Fit­ness: 18 Inter­views with Sci­en­tists, Prac­ti­cal Advice, and Prod­uct Reviews, To Keep Your Brain Sharp, co-authored by neu­ropsy­chol­o­gist Dr. Elkhonon Gold­berg and him­self, aimed at help­ing con­sumers and pro­fes­sion­als under­stand and nav­i­gate this grow­ing field.

11.20 (30m) The Allstate-Posit Sci­ence Part­ner­ship: Cog­ni­tive Train­ing for Safer Dri­ving
Speaker(s): Tom War­den, All­state; Henry Mah­ncke, Posit Science

Evidence-based cog­ni­tive train­ing pro­grams have been avail­able in retire­ment com­mu­ni­ties for sev­eral years. Now, they are reach­ing a younger pop­u­la­tion includ­ing Boomers through inno­v­a­tive part­ner­ships, like insurers.

In Octo­ber 2008 auto insur­ance com­pany All­state and brain fit­ness soft­ware devel­oper Posit Sci­ence announced a research col­lab­o­ra­tion that could lead to “poten­tially the next big break­through in auto­mo­bile safety”. The pur­pose of this ses­sion is to review novel ways of get­ting the sci­ence of cog­ni­tive train­ing into the real world where it can help peo­ple. Rep­re­sen­ta­tives from All­state and Posit Sci­ence will dis­cuss why these part­ner­ships work for insur­ers, devel­op­ers, and end users. They will also pro­vide a thor­ough review of the eval­u­a­tion process a major part­ner goes through when select­ing a cog­ni­tive train­ing company.

12.00 (30m) What Con­sumers Buy and Why
Speaker(s): Lind­say Gask­ins, Mar­bles: The Brain Store

Launched in Octo­ber 2008, Mar­bles: The Brain Store is a retail store that Read the rest of this entry »

Games for Health Conference Announces First Cognitive Health Track Powered by SharpBrains

This is a press release that went through the wire ear­lier today. If you are inter­ested, in attend­ing the con­fer­ence, you can learn more and reg­is­ter Here

Note that below you can find 5 out of the 12 ses­sions — we will announce the full track tomor­row. To get a 15% off reg­is­tra­tion fees, you can use dis­count code: sharp09, when you register.


The Games for Health Project, orga­niz­ers of the 5th Annual Games for Health Con­fer­ence, today announced its first Cog­ni­tive Health Track pow­ered by Sharp­Brains, a lead­ing mar­ket research com­pany focused on the brain fit­ness and the cog­ni­tive health market.

The Cog­ni­tive Health track builds upon pre­vi­ous year’s sam­pling of ses­sions look­ing at cog­ni­tive health and fit­ness, expand­ing to a full two-day track at The Games for Health Con­fer­ence, June 11–12, Boston, MA. The Con­fer­ence fea­tures the largest gath­er­ing of orga­ni­za­tions inter­ested in the inter­sec­tion between videogames, health and healthcare.

There is already a very active cog­ni­tive health videogames indus­try and field of research,” said Ben Sawyer, co-founder of the Games for Health Con­fer­ence. “We part­nered with Sharp­Brains to bring their exper­tise in this field our con­fer­ence plan­ning. Together we have for the first time cre­ated a pow­er­ful set of ses­sions and a much needed con­ver­sa­tion with researchers, thought-leaders and indus­try pio­neers who will attend the event in June.”

The track fea­tures a dozen ses­sions cov­er­ing research find­ings and part­ner­ships, imple­men­ta­tion in insur­ance, con­sumer and clin­i­cal set­tings, and spe­cial ses­sions look­ing at inno­v­a­tive areas such as dri­ver safety, healthy aging, atten­tion deficits, stroke/traumatic brain injury, schiz­o­phre­nia and mul­ti­ple sclerosis.

The con­ver­gence of inter­ac­tive media such as videogames with cog­ni­tive sci­ence opens the door to inno­v­a­tive and scal­able approaches to Read the rest of this entry »

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As seen in The New York Times, The Wall Street Jour­nal, CNN and more, Sharp­Brains is an inde­pen­dent mar­ket research firm track­ing health and well­ness appli­ca­tions of brain science.
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