Apr 1, 2014 0
Apr 1, 2014 0
Feb 24, 2014 Comments Off
Join this upcoming webinar, to be held during Brain Awareness Week 2014, to discuss the latest market data and news in the digital brain health and brain training space, including Rosetta Stone’s acquisition of Vivity Labs (developer of Fit Brains mobile cognitive games), Bayer’s global partnership with CogniFit Read the rest of this entry »
Jan 14, 2013 Comments Off
Just a quick note: we’ll host a webinar on January 30th to discuss key market predictions based on “The Digital Brain Health Market 2012–2020: Web-based, mobile and biometrics-based technology to assess, monitor and enhance cognition and brain functioning”, our new market report.
Here are 10 predictions, many of which will likely be realized before the end of 2013: Read the rest of this entry »
Oct 29, 2012 Comments Off
What Medicare Will Cover Even if You’re Not Likely to Get Better (The New York Times):
“Should the federal government cover the costs of many kinds of treatments for patients who aren’t going to get any better? It didn’t, for many years. But after the settlement of a landmark class-action this week, Medicare will soon Read the rest of this entry »
Jun 15, 2010 2
For a deeper dive into Cognitive Reserve research and implications, you may enjoy:
May 25, 2009 Comments Off
By: Alvaro Fernandez
Games for Health and SharpBrains have partnered to bring you the first Cognitive Health Track in a Games for Health Conference, June 11-12th in Boston. If you are interested, in attending the conference, you can learn more and register Here.
To get a 15% off registration fees ($379), you can use discount code: sharp09, when you register Here.
Cognitive Health Track, Powered by SharpBrains
Thursday, June 11th
10.20 (50m) Bird’s Eye View of Cognitive Health Innovation
Speaker(s): Alvaro Fernandez, SharpBrains
Scientific, technological and demographic trends have converged to create a new $265m market in the US alone: serious games, software and online applications that can help people of all ages assess and train cognitive abilities. Alvaro Fernandez will provide a Bird’s Eye View of the science, market segments and trends, competitive landscape, and main challenges ahead, based on The State of the Brain Fitness Software Market 2009 report released in May, which included Research Executive Briefs prepared by 12 leading scientists and a survey of 2,000+ decision-makers and early adopters.
61% of respondents to the survey Strongly Agreed with the statement “Addressing cognitive and brain health should be a healthcare priority.” But, 65% Agreed/Strongly Agreed with “I don’t really know what to expect from products making brain claims.” In this session, Alvaro will publicly unveil the new book The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews, To Keep Your Brain Sharp, co-authored by neuropsychologist Dr. Elkhonon Goldberg and himself, aimed at helping consumers and professionals understand and navigate this growing field.
11.20 (30m) The Allstate-Posit Science Partnership: Cognitive Training for Safer Driving
Speaker(s): Tom Warden, Allstate; Henry Mahncke, Posit Science
Evidence-based cognitive training programs have been available in retirement communities for several years. Now, they are reaching a younger population including Boomers through innovative partnerships, like insurers.
In October 2008 auto insurance company Allstate and brain fitness software developer Posit Science announced a research collaboration that could lead to “potentially the next big breakthrough in automobile safety”. The purpose of this session is to review novel ways of getting the science of cognitive training into the real world where it can help people. Representatives from Allstate and Posit Science will discuss why these partnerships work for insurers, developers, and end users. They will also provide a thorough review of the evaluation process a major partner goes through when selecting a cognitive training company.
12.00 (30m) What Consumers Buy and Why
Speaker(s): Lindsay Gaskins, Marbles: The Brain Store
Launched in October 2008, Marbles: The Brain Store is a retail store that Read the rest of this entry »
May 18, 2009 Comments Off
By: Alvaro Fernandez
This is a press release that went through the wire earlier today. If you are interested, in attending the conference, you can learn more and register Here
Note that below you can find 5 out of the 12 sessions — we will announce the full track tomorrow. To get a 15% off registration fees, you can use discount code: sharp09, when you register.
The Games for Health Project, organizers of the 5th Annual Games for Health Conference, today announced its first Cognitive Health Track powered by SharpBrains, a leading market research company focused on the brain fitness and the cognitive health market.
The Cognitive Health track builds upon previous year’s sampling of sessions looking at cognitive health and fitness, expanding to a full two-day track at The Games for Health Conference, June 11–12, Boston, MA. The Conference features the largest gathering of organizations interested in the intersection between videogames, health and healthcare.
“There is already a very active cognitive health videogames industry and field of research,” said Ben Sawyer, co-founder of the Games for Health Conference. “We partnered with SharpBrains to bring their expertise in this field our conference planning. Together we have for the first time created a powerful set of sessions and a much needed conversation with researchers, thought-leaders and industry pioneers who will attend the event in June.”
The track features a dozen sessions covering research findings and partnerships, implementation in insurance, consumer and clinical settings, and special sessions looking at innovative areas such as driver safety, healthy aging, attention deficits, stroke/traumatic brain injury, schizophrenia and multiple sclerosis.
“The convergence of interactive media such as videogames with cognitive science opens the door to innovative and scalable approaches to Read the rest of this entry »