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To Harness Neuroplasticity, Start with Enthusiasm

We are the architects and builders of our own brains.

For millennia, however, we were oblivious to our enormous creative capabilities. We had no idea that our brains were changing in response to our actions and attitudes, every day of our lives. So we unconsciously and randomly shaped our brains and our latter years because we believed we had an immutable brain that was at the mercy of our genes.

Nothing could be further from the truth. Read the rest of this entry »

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters, and more, SharpBrains is an independent market research firm and think tank tracking health and performance applications of brain science.

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