Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


To address the upcoming Alzheimer’s “epidemic”, let’s approach 2016 with these 4 Pillars of Alzheimer’s Prevention


As you probably know, we are in a health care crisis. The number of people with Alzheimer’s disease continues to sky-rocket as people age and may reach crisis proportions.  A national goal has been set to prevent and cure Alzheimer’s by 2020 or no later than 2025, with a lion’s share of this money going into drug research, which, while ongoing, has thus far has been elusive.

This focus entirely on drugs may be changing however, as the Read the rest of this entry »

Update: What do schizophrenia, anxiety, depression, bipolar disorder, addiction, and obsessive-compulsive disorder, have in common?


Time for Sharp­Brains’ February e-newsletter, fea­tur­ing a wealth of neu­ro­science and neurotechnology news and brain health insights.

New research


New thinking


New tools


Have a great month of March!

Gaiam and Reebok entering mental fitness market via InteraXon Muse partnerships


InteraXon Teams Up with Reebok & Gaiam To Bring Brain Fitness to the Masses (mobilesyrup):

“Many of us lead lives so hectic we hardly have time to hit the treadmill never mind take a deep breath and relax. However, the booming yoga industry (worth $27 billion dollars at last count) proves that mindfulness and meditation are an important part of a comprehensive fitness regime. In an effort to Read the rest of this entry »

Good interview (in Spanish) about lifelong brain health and mental fitness

AlvaroFernandezIbanez_picÁlvaro Fernández Ibáñez: “Corriendo creamos más neuronas que andando” (La Vanguardia):

– ¿Por qué invertir en nuestro cerebro es un buen negocio?
Porque lo ignoramos hasta que es demasiado tarde, hasta que uno tiene alzheimer o una depresión crónica. Pero cualquier persona puede mejorar cosas de su cerebro. Y esto tiene dos grandes ventajas: mejorar nuestro rendimiento nos sirve para aprender cosas más rápido o para manejar el estrés Read the rest of this entry »

Matthew Barrett: Human memory is not a recording device

Matthew Barrett

Matthew Barrett

What excites you the most about your job?
As a Professor and the founder of Brain Trainers Mental Fitness LLC, I love seeing how the right information can have a life-changing effect on people.

Please tell us about your interest in applied brain science. What areas are you most interested in? What motivated you to pursue work in your field?
I’m an educator first and foremost: I like to see people empowered with clear, accurate, and useful information about their brains. Just understanding more about diet, exercise and sleep could revolutionize our society. Beyond education, I’m especially interested in biofeedback, neurofeedback, mindfulness, mental athletics, and lucid dreaming.

What are 1-2 key things you’d like every person to understand regarding his/ her own brain and mind, that you think is commonly misrepresented or not addressed in the popular media?

People just expect too much of human memory. It’s not a recording device. I can’t count the number of times someone has come to me thinking there was something “wrong” with their memory, only to describe limitations that are perfectly normal. I’m considering putting this on my tombstone: “There is nothing wrong with you!” Read the rest of this entry »

Teresa Kennedy: Total health includes physical AND mental fitness

Teresa Kay-Aba Kennedy. Photo Credit: Dwayne Watkins

Teresa Kay-Aba Kennedy. Photo Credit: Dwayne Watkins

What excites you the most about your job?
As President of Power Living Enterprises, it excites me that we are improving people’s lives through our mind-body training, coaching and consulting services, as well as the content we create.

Please tell us about your inter­est in applied brain sci­ence. What areas are you most inter­ested in? What moti­vated you to pur­sue work in your field? 
The brain has always been fascinating to me. I’m approaching it from the mind-body training and content standpoint. I have an MBA from Harvard and also founded the first yoga studio in Harlem 12 years ago. I blend the two now by training executives in mindfulness, leadership and wellness. Read the rest of this entry »

Brain Spa Trend: Travel for Mental Fitness

Interesting trend mini-report prepared by InterContinental Hotels Group, quoting SharpBrains data. Trends that will influence 2012 (IHG press release):

“BRAIN SPA: The desire to learn more will influence destination decisions. Brain Spa looks at our growing appetite to expand and keep our intellect in good health – in fact we are prepared to travel for it. Forbes has tipped the market for goods and services that claim to enhance IQ as the next trillion dollar industry and Brain Fitness software is already worth $265 million in the US. The market for goods and services responding to the new demand for mental stimulation is expected to grow between $1 billion to $5 billion by 2015.”

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2016 SharpBrains Virtual Summit: Reinventing Brain Health in the Digital Age

About SharpBrains

As seen in The New York Times, The Wall Street Journal, CNN, and more, SharpBrains is an independent market research firm tracking applied brain science. Explore our most popular resources HERE.

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