Posts Tagged ‘marketing’
Novartis dissolves agreement to market Pear Therapeutics’ prescription digital therapeutics for substance/ opioid abuse
_______________ As Sandoz returns marketing rights for digital therapeutics to Pear, what does it mean for co-promote arrangements? (MM&M): “Sandoz, the generics division of Novartis, is altering commercial course, returning marketing duties for two prescription digital therapeutics (DTx) back to Pear Therapeutics. The move, which some had anticipated, comes 18 months after the two signed…
Read MoreNeuroimaging as a marketing tool: Key Neurotech Patent #2
As mentioned, we are featuring a foundational Pervasive Neurotech patent a day, from older to newer by issue date. Today we are sharing a 2000 patent assigned to The Nielsen Company. U.S. Patent No. 6,099,319: Neuroimaging as a marketing tool Assignee(s): The Nielsen Company Inventor(s): Gerald Zaltman, Stephen M. Kosslyn Technology Category: Hybrid Issue Date: August 8, 2000 SharpBrains’…
Read MoreBrain training franchisor LearningRx settles FTC complaint about its marketing claims
LearningRx To Pay $200K For Allegedly Unproven Claims That Brain Training Can Improve Income, Treat Autism & ADHD (Consumerist): “The company behind the LearningRX “brain training” program has agreed to pay a $200,000 settlement and to stop making claims that its system is clinically proven to treat serious health conditions, or that it can
Read MoreHow leading marketing pros train their brains, stay ahead of the curve
The Brainy Insight for B2B (Renegade Media): “We all know Chief Marketing Officers (CMOs) are extraordinarily busy people. They’re juggling strategic, tactical, managerial, vendor and customer challenges, all while trying to stay ahead of the curve. This is where
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