Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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Under new CEO, Lumosity to expand brain training platform with focus on applied skills and broader social, wellness factors

lumosityLumosity’s Stumble Reveals How We Think About Thinking (BuzzFeed News):

“The ads were pervasive, popping up on CNN, Fox News, NPR, and Google searches. And they were persuasive: Playing Lumosity games would do your brain good…But these claims sounded a little too rosy to the Federal Trade Commission, which Read the rest of this entry »

The Federal Trade Commission vs Lumosity: What does it mean for the brain training market?

Despite all the noise around brain training, we must be careful not to confuse commerce with science. It is important to remember that the Federal Trade Commission (FTC), which regulates marketing claims and communications in the United States, issues legal rulings against specific commercial behaviors.  Read the rest of this entry »

What’s new at Baycrest, Lumosity, BrainBaseline, SharpBrains

Dur­ing Expo Day at the The 2015 SharpBrains Virtual Summit selected Sum­mit Spon­sors show­cased their lat­est ini­tia­tives and solutions:

  • Bay­crest: Meet the new $100m+ Cana­dian Cen­tre for Aging and Brain Health Inno­va­tion, with Dr. Randy McIn­tosh, Read the rest of this entry »

Innovative brain-based partnerships to improve health and life at scale

In the grow­ing and rapidly evolv­ing cat­e­gory of neuro and cognitive technologies, there are mul­ti­ple oppor­tu­ni­ties for devel­op­ers to part­ner with large-scale orga­ni­za­tions look­ing for new ways to improve Read the rest of this entry »

Lumos Labs (maker of Lumosity) pays $2 million to settle FTC deceptive advertising charges

Exterior of the Federal Trade Commission (FTC) in Washington, D.C.

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Lumosity must pay $2 million after “unfounded” brain game claims (Fast Company):

“The maker of brain game app Lumosity has agreed to pay $2 million to settle charges brought by the Federal Trade Commission, which alleged it deceived consumers about the product’s brain-training benefits.

The FTC said Tuesday that Lumosity made “unfounded claims” that its games could help users do better at work and school and help reduce the effects of conditions including Read the rest of this entry »

Thank you, Summit Speakers, Participants and Sponsors!

What a fantastic, diverse, stimulating, forward-looking Summit we enjoyed last week. Thank you so much, everyone, for your participation and contributions!!

Special thanks go to the organizations at the leading edge who supported this unique event as Sponsors:

Gold Sponsors

arpf

The Alzheimer’s Research and Prevention Foundation (ARPF), established in 1993, is dedicated to reducing the incidence of Alzheimer’s disease by conducting clinical research and providing educational outreach.

FitBrains_webFit Brains is a cutting-edge, brain-training program brought to you by Rosetta Stone, a premier learning company with leading products used by schools, business and government organizations, and millions of individuals around the world.

Silver Sponsors

AAAFoundation

The AAA Foundation for Traffic Safety was founded in 1947 by AAA to identify traffic safety problems, foster research that seeks solutions and disseminate information and educational materials.

Arrowsmith ProgramThe Arrowsmith Program, available in public and private schools in the U.S., Canada, Australia and New Zealand, is a comprehensive suite of cognitive programs for students with learning disabilities that targets 19 areas that are most commonly involved in learning.

CC-ABHI_BaycrestBaycrest, fully affiliated with the University of Toronto, is one of the world’s premier academic health sciences centers focused on aging, and will host the new $100m+ Canadian Centre for Aging and Brain Health Innovation.

BrainBaseline is the first iPad application for measuring how well your brain works. Developed by Digital Artefacts, it helps users worldwide understand how demographic factors and leisure activities impact overall brain health.

Lumosity

Lumosity is a leading brain training company with more than 70 million members from 180 countries. Founded in 2005 and launched in 2007, Lumosity offers more than 40 games that are designed to challenge core cognitive abilities. Lumosity’s games are based on neuroscience, with continuing independent third-party studies being conducted by researchers at academic institutions around the world.

Bronze Sponsors

brainHQ

brainHQ is a brain training system built by Posit Science to help people be at their best throughout their lives. Their team of experts designs, tests, and refines online exercises that effectively address cognitive issues related to healthy aging and other conditions.

CogniFit is a healthcare company specialized in brain fitness software. Since 1999, the firm has designed and developed computerized cognitive assessments and online brain training applications.

Peak, founded by a group of individuals from Google, Amazon and EA who believe in reinventing education through mobile, games and science. Lead by neuroscientists and cognitive learning experts, Peak develops mobile apps that enables users worldwide to improve their cognitive skills for a healthier, sharper life.

Day 3–Expo Day @ 2015 SharpBrains Virtual Summit

2015SharpBrainsSummit_top(If you did not reg­is­ter, you can track the pro­ceed­ings, and con­tribute too, via Twit­ter: #sharpbrains2015)

Dear Summit participant,

Amazing couple of days…and there’s more 🙂

Here are the instructions to join Day 3–Expo Day today, starting at 8.15am US Pacific Time (San Francisco, CA time)/ 11.15am Eastern Time.

–> Login Instruc­tions for Reg­is­tered Sum­mit Participants

The Agenda for today: Read the rest of this entry »

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