Lumosity’s Stumble Reveals How We Think About Thinking (BuzzFeed News):
“The ads were pervasive, popping up on CNN, Fox News, NPR, and Google searches. And they were persuasive: Playing Lumosity games would do your brain good…But these claims sounded a little too rosy to the Federal Trade Commission, which Read the rest of this entry »
By: Steve Zanon
Despite all the noise around brain training, we must be careful not to confuse commerce with science. It is important to remember that the Federal Trade Commission (FTC), which regulates marketing claims and communications in the United States, issues legal rulings against specific commercial behaviors. Read the rest of this entry »
During Expo Day at the The 2015 SharpBrains Virtual Summit selected Summit Sponsors showcased their latest initiatives and solutions:
- Baycrest: Meet the new $100m+ Canadian Centre for Aging and Brain Health Innovation, with Dr. Randy McIntosh, Read the rest of this entry »
In the growing and rapidly evolving category of neuro and cognitive technologies, there are multiple opportunities for developers to partner with large-scale organizations looking for new ways to improve Read the rest of this entry »
Lumosity must pay $2 million after “unfounded” brain game claims (Fast Company):
“The maker of brain game app Lumosity has agreed to pay $2 million to settle charges brought by the Federal Trade Commission, which alleged it deceived consumers about the product’s brain-training benefits.
The FTC said Tuesday that Lumosity made “unfounded claims” that its games could help users do better at work and school and help reduce the effects of conditions including Read the rest of this entry »
By: Alvaro Fernandez
What a fantastic, diverse, stimulating, forward-looking Summit we enjoyed last week. Thank you so much, everyone, for your participation and contributions!!
Special thanks go to the organizations at the leading edge who supported this unique event as Sponsors:
The Alzheimer’s Research and Prevention Foundation (ARPF), established in 1993, is dedicated to reducing the incidence of Alzheimer’s disease by conducting clinical research and providing educational outreach.
|Fit Brains is a cutting-edge, brain-training program brought to you by Rosetta Stone, a premier learning company with leading products used by schools, business and government organizations, and millions of individuals around the world.
The AAA Foundation for Traffic Safety was founded in 1947 by AAA to identify traffic safety problems, foster research that seeks solutions and disseminate information and educational materials.
The Arrowsmith Program, available in public and private schools in the U.S., Canada, Australia and New Zealand, is a comprehensive suite of cognitive programs for students with learning disabilities that targets 19 areas that are most commonly involved in learning.
Baycrest, fully affiliated with the University of Toronto, is one of the world’s premier academic health sciences centers focused on aging, and will host the new $100m+ Canadian Centre for Aging and Brain Health Innovation.
BrainBaseline is the first iPad application for measuring how well your brain works. Developed by Digital Artefacts, it helps users worldwide understand how demographic factors and leisure activities impact overall brain health.
Lumosity is a leading brain training company with more than 70 million members from 180 countries. Founded in 2005 and launched in 2007, Lumosity offers more than 40 games that are designed to challenge core cognitive abilities. Lumosity’s games are based on neuroscience, with continuing independent third-party studies being conducted by researchers at academic institutions around the world.
brainHQ is a brain training system built by Posit Science to help people be at their best throughout their lives. Their team of experts designs, tests, and refines online exercises that effectively address cognitive issues related to healthy aging and other conditions.
CogniFit is a healthcare company specialized in brain fitness software. Since 1999, the firm has designed and developed computerized cognitive assessments and online brain training applications.
Peak, founded by a group of individuals from Google, Amazon and EA who believe in reinventing education through mobile, games and science. Lead by neuroscientists and cognitive learning experts, Peak develops mobile apps that enables users worldwide to improve their cognitive skills for a healthier, sharper life.
(If you did not register, you can track the proceedings, and contribute too, via Twitter: #sharpbrains2015)
Dear Summit participant,
Amazing couple of days…and there’s more 🙂
Here are the instructions to join Day 3–Expo Day today, starting at 8.15am US Pacific Time (San Francisco, CA time)/ 11.15am Eastern Time.
–> Login Instructions for Registered Summit Participants
The Agenda for today: Read the rest of this entry »