Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Holiday gift idea: The SharpBrains Guide to Brain Fitness

Heads-up: the spe­cial pro­mo­tion to buy The Sharp­Brains Guide to Brain Fit­ness: How to Opti­mize Brain Health and Per­for­mance at Any Age (284 pages; April 2013) at a dis­count (up to 40% off, depend­ing on coun­try and for­mat) expires next Sun­day, Decem­ber 29th. We hope you will enjoy read­ing the book and then join­ing the online book dis­cus­sions in Jan­u­ary! Click Here to learn more.



Brain training and brain teasers are part of Novelty, Variety, Challenge

brainsBrain fit­ness can include play­ing train­ing games on com­put­ers (Los Ange­les Times):

…Today, the term “fit­ness” is as likely to encom­pass the body as it is the mind…Fernandez says that the key com­po­nents of any brain-training pro­gram are nov­elty, vari­ety and chal­lenge — fac­tors that Read the rest of this entry »

White House BRAIN Initiative should start with the end goal in mind

human-brainWhite House BRAIN Ini­tia­tive is a nice start, but it’s too small and timid (Ven­ture Beat): ”…it’s unlikely to move the nee­dle because, unlike pre­vi­ous national projects, it lacks ade­quate fund­ing and action­able objec­tives that can cap­ture the imag­i­na­tion of inno­va­tors and the pub­lic at large…Is there an alter­na­tive approach? Yes. Start with the soci­etal goal in mind, and chart the most likely path to make a ground­break­ing dif­fer­ence there…Although the BRAIN Ini­tia­tive is often com­pared to the moon project, per­haps the bet­ter oppor­tu­nity would be for it to draw inspi­ra­tion from JFK’s fit­ness ini­tia­tive. In announc­ing that pro­gram, Pres­i­dent Kennedy said, “The strength of our democ­racy and our coun­try is really no greater in the final analy­sis than the well-being of our cit­i­zens.” Read full article

Q&A about new brain fitness eCourse

We have received sev­eral good ques­tions about the new eCourse How to Be Your Own Brain Fit­ness Coach, so here are some answers.

Q: How many hours may it take me to com­plete the course?

A: Around 10–12 hours total. The four lec­tures, com­bined, last 8 hours, and we rec­om­mend Read the rest of this entry »

Does Brain Fitness Require Medicalization? Insights @ 2012 SharpBrains Virtual Summit

In June of this year, Sharp­Brains hosted its third annual online “vir­tual sum­mit” on our evolv­ing under­stand­ing of how the human brain works, and how it can be made to work bet­ter. As read­ers of this blog know, Sharp­Brains is a US-based mar­ket research firm and think tank ded­i­cated to study­ing the sci­en­tific, social, and busi­ness trends asso­ci­ated with brain health and per­for­mance. As always, the sum­mit fea­tured a range of con­tri­bu­tions from sci­en­tists and busi­ness lead­ers whose com­mon inter­est is in gath­er­ing, com­pil­ing and apply­ing knowl­edge about the brain.

The foun­da­tional con­vic­tion of the sum­mit orga­niz­ers and atten­dees is that Read the rest of this entry »

Reminder: Brain Health Q&A Today

Reminder: Join Live Q&A with Dr. Paul Nuss­baum by click­ing HERE, today Novem­ber 22nd at 11am Pacific Time/ 2pm East­ern Time. Chat about about a holis­tic approach to brain health with clin­i­cal neu­ropsy­chol­o­gist Dr. Paul Nuss­baum, author of Save Your Brain, recently named a Best Book on Brain Fit­ness by AARP. You can also learn more about the Brain Fit­ness Q&A Series.

Tran­scripts of pre­vi­ous Q&A Sessions:

Transcript: Alvaro Fernandez on Brain Health and Non-invasive Cognitive Enhancement

Below you can find the full tran­script of our engag­ing Q&A ses­sion yes­ter­day on life­long cog­ni­tive fit­ness, “men­tal cap­i­tal­ism”, and more,  with Alvaro Fer­nan­dez, co-author of The Sharp­Brains Guide to Brain Fit­ness, mod­er­ated by Harry Moody, Direc­tor of Aca­d­e­mic Affairs at AARP.

Read the rest of this entry »


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