Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Improving brain fitness literacy in Japan

Shoukei Matsumoto and Alvaro Fernandez. Courtesy of Newsweek Japan

— Shoukei Matsumoto and Alvaro Fernandez. Courtesy of Newsweek Japan

Newsweek Japan just published this great article to disseminate latest thinking and research about meditation, brain fitness and digital technologies, based on Alvaro Fernandez’ trip last week to discuss How is our societal obsession with technology changing our health and well-being at the World Forum on Sport and Culture in Tokyo.

Key insights discussed, coming from The SharpBrains Guide to Brain Fitnessnow in Japanese!–, included:

1) We are smarter and healthier than ever, so it is not true that technology (or Google) is killing our brains.

2) But it’s true is that we are facing growing health and brain challenges. Why? Because, even if we are smarter and healthier, our fitness is not keeping up with the demands on our brains and minds in our increasingly complex work and life environment. Read the rest of this entry »

Survey: Do you believe that every adult should take charge of his/ her own brain health and brain fitness?


Please answer this question and a few other to help us better understand your thoughts and beliefs about brain health, and how we may be able to serve you better (should take no more than 5 minutes to complete it):

Take the survey

Thank you!

Holiday gift idea: The SharpBrains Guide to Brain Fitness

Heads-up: the special promotion to buy The SharpBrains Guide to Brain Fitness: How to Optimize Brain Health and Performance at Any Age (284 pages; April 2013) at a discount (up to 40% off, depending on country and format) expires next Sunday, December 29th. We hope you will enjoy reading the book and then joining the online book discussions in January! Click Here to learn more.



Brain training and brain teasers are part of Novelty, Variety, Challenge

brainsBrain fitness can include playing training games on computers (Los Angeles Times):

“…Today, the term “fitness” is as likely to encompass the body as it is the mind…Fernandez says that the key components of any brain-training program are novelty, variety and challenge — factors that Read the rest of this entry »

White House BRAIN Initiative should start with the end goal in mind

human-brainWhite House BRAIN Initiative is a nice start, but it’s too small and timid (Venture Beat): “…it’s unlikely to move the needle because, unlike previous national projects, it lacks adequate funding and actionable objectives that can capture the imagination of innovators and the public at large…Is there an alternative approach? Yes. Start with the societal goal in mind, and chart the most likely path to make a groundbreaking difference there…Although the BRAIN Initiative is often compared to the moon project, perhaps the better opportunity would be for it to draw inspiration from JFK’s fitness initiative. In announcing that program, President Kennedy said, “The strength of our democracy and our country is really no greater in the final analysis than the well-being of our citizens.” Read full article

About SharpBrains

As seen in The New York Times, The Wall Street Journal, CNN, and more, SharpBrains is an independent market research firm tracking applied brain science. Explore our most popular resources HERE.

Search for anything brain-related in our article archives

2016 SharpBrains Virtual Summit: Reinventing Brain Health in the Digital Age

Enter Your Email to receive Sharp­Brains free, monthly eNewslet­ter:

Join more than 50,000 Sub­scribers and stay informed and engaged.