Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Welcome Fitness mózgu: The SharpBrains Guide to Brain Fitness, now in Polish!



It is a pleasure to announce the publication of the Polish edition of The SharpBrains Guide to Brain Fitness, by Polish Scientific Publishers (PWN), and with a beautiful and powerful cover! Read the rest of this entry »

AARP’s Best Brain Fitness Books

We are honored to announce that AARP has included our very own book The SharpBrains Guide to Brain Fitness (182 pages; $14.95) in its new List of Best Books on Brain Fitness, which will be unveiled during AARP’s upcoming Life@50 National Event. We hope this list will help many more individuals and institutions learn about our resource: given that 80% of respondents to a recent AARP survey selected “Staying Mentally Sharp” as their top priority, we certainly know there is a significant need for quality information!

AARP’s Best Books Guide

Brain Fitness

The Dana Guide to Brain Health, by Floyd E. Bloom, M. Flint Beal, and David J. Kupfer (Dana Press, 2006).

The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews, to Keep Your Brain Sharp, by Alvaro Fernandez and Elkhonon Goldberg. (SharpBrains Inc., 2009).

Save Your Brain: The 5 Things You Must Do To Keep Your Mind Young and Sharp
, by Paul Nussbaum. (McGraw-Hill, 2010).

The Secret Life of the Grown-Up Brain: The Surprising Talents of the Middle-Aged Mind, by Barbara Strauch (Viking, 2010).

The Memory Bible: An Innovative Strategy for Keeping Your Brain Young
, by Gary Small (Hyperion, 2003).


Also Recommended:

The Mature Mind: The Positive Power of the Aging Brain, by Gene Cohen (Basic Books, 2006).

The Brain That Changes Itself, by Norman Doidge (Penguin, 2007).

Spark: The Revolutionary New Science of Exercise and the Brain, by John Ratey and Eric Hagerman (Little, Brown and Co., 2008).

Think Smart: A Neuroscientist’s Prescription for Improving Your Brain’s Performance, by Richard Restak (Riverhead, 2010).

Compiled by:
Office of Academic Affairs, AARP

Wanted: Your Feedback on The SharpBrains Guide to Brain Fitness

If you have already read The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews, to Keep your Brain Sharp, by Alvaro Fernandez and Dr. Elkhonon Goldberg, please take a few minutes to answer six questions folowing link below. Your feedback will ensure that future book editions are even more relevant and valuable to you. Thank you very much in advance!

Take this survey

If you have not read it yet, may we kindly encourage you to do so, and to let us know what you think? The book is now easily available in the USA, Canada and the UK via stores.

To order in the USA:
Print ($19.95): click Here
Kindle ($9.99): click Here
To order in Canada:
Print (CDN$20.5): click Here
To order in the UK:
Print (GBP 12): click Here
Kindle (GBP 7.2): click Here

Invitation to SharpBrains Summit – Technology for Cognitive Health and Performance

We are excited to invite you to the first virtual, global SharpBrains Summit (January 18-20th, 2010). The SharpBrains Summit will feature a sharpbrains_summit_logo_webdream team of over 25 speakers who are leaders in industry and research from 7 countries, to discuss emerging research, tools and best practices for cognitive health and performance. This inaugural event will expose health and insurance providers, developers, innovators at Fortune 500 companies, investors and researchers, to the opportunities, partnerships, trends, and standards of the rapidly evolving cognitive fitness field.

Register Today

Learn more and register Here today, at discounted early-bird rates, to receive these benefits:

  • Learn: Full access to all Conference live sessions, and Downloadable Recordings and Handouts
  • See: latest technologies and products during Expo Day
  • Connect and Discuss: become a member of the SharpBrains Network for Brain Fitness Innovation (members-only LinkedIn Group) through the end of 2010, access online chats during the summit, meet other registrants in your city
  • Understand the Big Picture: access 10 Research Executive Briefs prepared by leading scientists

On top of those early-bird discounts, we offer an additional 15% discount for SharpBrains readers who want Regular Admission. Discount code: sharp2010. You can register Here.

Agenda/ Speakers

Monday, January 18th, 2010:

(Preliminary schedule, US Pacific Time)

8-9.15am. Cognition & Neuroplasticity: The New Healthcare Frontier

  • Alvaro Fernandez, SharpBrains
  • David Whitehouse, OptumHealth Behavioral Solutions
  • William Reichman, Baycrest
  • P Murali Doraiswamy, Duke University

9.30-11am. Tools for Safer Driving: The Opportunity with Teenagers and Adults

  • Steven Aldrich, Posit Science
  • Shlomo Breznitz, CogniFit
  • Jerri Edwards, University of South Florida
  • Peter Christianson, Young Drivers of Canada

Noon-1.30pm. Baby Boomers and Beyond: Maintaining Cognitive Vitality

Save the Date: SharpBrains Summit, Technology for Cognitive Health and Performance

We are very excited to announce the first SharpBrains Summit, a virtual conference to take place January 18-20th, 2010.  Over 30 leading speakers and a professional audience will discuss emerging innovation and technology for lifelong cognitive health and performance. The Summit will highlight the convergence of neurocognitive research, non-invasive technology and healthcare, discuss emerging best practices, and help predict how a growing range of tools may provide solutions to cognitive health and performance-related issues.

sharpbrains_summit_logo_webYou can see speakers and agenda by clicking on SharpBrains Summit. Please register if you are interested in participating: January 18-20th 2010 (Pacific Time).

  • Conference: January 18-19th. 9-10 panels to discuss Market and Research Insights,  together with online discussions.
  • Expo Day: January 20th. Product demos by Sponsors.

Confirmed speakers and themes:

Monday, January 18th, 2010:

Cognition and Neuroplasticity: The New Healthcare Frontier

  • Alvaro Fernandez, CEO, SharpBrains
  • David Whitehouse, Chief Medical Officer, OptumHealth Behavioral Solutions
  • William Reichman, President, Baycrest
  • P Murali Doraiswamy, Biological Psychiatry Division Head, Duke University

Tools for Safer Driving: Teenagers and Older Adults

  • Steven Aldrich, CEO, Posit Science
  • Peter Christianson, President of Young Drivers of Canada
  • Jerri Edwards, Assoc. Professor University of South Florida

Clinical Applications: Researching, Identifying, Treating Cognitive Deficits

  • Keith Wesnes, Practice Leader, United BioSource Corporation
  • Jonas Jendi, CEO, Cogmed
  • Michel Noir, President, Scientific Brain Training
  • Elkhonon Goldberg, Chief Scientific Advisor, SharpBrains

Read the rest of this entry »

Cognitive Enhancement via Pharmacology AND Neuropsychology, in The New Executive Brain

(Editor’s Note: given the growing media attention to three apparently separate worlds -cognitive enhancement via drugs, brain fitness training software, computerized neurocognitive assessments-, I found it refreshing to see our co-founder Elkhonon Goldberg introduce the topic of cognotropic drugs with an integrative perspective in the much updated new edition of his classic book, now titled The New Executive Brain - By Elkhonon Goldberg The New Executive Brain: Frontal Lobes In A Complex World. Below goes an excerpt).

For many neuropsychologists, like myself, science is a labor of love, but seeing patients is bread and butter. Traditionally, the clinical contribution of neuropsychology has been mostly diagnostic, with precious little to offer patients by way of treatment. Neuropsychology is not the only clinical discipline for years consigned to helpless voyeurism. Every discipline concerned with cognition shares this humbling predicament. A psychiatrist treating a schizophrenic patient or a depressed patient finds him- or herself in a similar position. There are ample pharmacological tools to treat the patient’s psychosis or mood, but very few to treat the patient’s cognition. Even though psychiatrists increasingly recognize that cognitive impairment is often more debilitating in their patients than psychosis or mood disorder, traditionally, very little direct effort has been aimed at improving cognition.

A neurologist treating a patient recovering from the effects of head injury does not fare much better. There are adequate means to control the patient’s seizures but not his or her cognitive changes, despite the fact that cognitive impairment is usually far more debilitating than an occasional seizure. Society has been so preoccupied with saving lives, treating hallucinations, controlling seizures, and lifting depression that cognition (memory, attention, planning, problem solving) has been largely ignored. Granted, various neuroleptics, anticonvulsants, antidepressants, sedatives, and stimulants do have an effect on cognition, but it is an ancillary effect of a drug designed to treat something else.

Alzheimer’s disease and other dementias have been society’s wake-up call. Here, in the most affluent country in the most affluent of times, human minds were succumbing to decay before human bodies, a sharp challenge to the tacit popular belief that the “body is frail but soul is forever.” This provided an impetus for the development of an entirely new class of drugs, which can be termed familially as “cognotropic.” Their primary and explicit purpose is to improve cognition.

Since medical and public preoccupation with dementia focuses on memory, most of the pharmacological efforts have been directed at improving memory. At the time of this writing, a handful of drugs known as “Alzheimer’s drugs” or “memory enhancers” have been approved by the U.S. Food and Drug Administration (FDA). In reality, both designations are somewhat misleading. The drugs in question are Read the rest of this entry »

Free Brain Fitness Webinar

Dr. Elkhonon Goldberg and I, co-authors of The SharpBrains Guide to Brain Fitness, will cover the main highlights from our new book and address the questions submitted by readers.
When: Tuesday July 21st, 10am Pacific Time; 1pm Eastern Time.

How to Register: Click HERE for more information and to Register.
Title: The SharpBrains Guide to Brain Fitness:
18 Interviews with Scientists, Practical Advice, and Product Reviews, to Keep Your Brain Sharp

Book description: While most of us have heard the phrase “use it or lose it,” very few understand what “it” means, or how to properly “use it” in order to maintain brain function and fitness. The SharpBrains Guide to Brain Fitness is an invaluable guide that helps readers navigate growing brain research and identify the lifestyle factors and products that contribute to brain fitness. By gathering insights from eighteen of the world’s top scientists and offering tools and detailed descriptions of over twenty products, this book is an essential guide to the field of brain fitness, neuroplasticity and cognitive health.

An accessible and thought-provoking read, The SharpBrains Guide to Brain Fitness educates lifelong learners and professionals in healthcare, education, business, etc., on emerging trends and forecasts of what the future will hold.

To order book via

– Print book ($24.95): click Here
– Kindle version ($9.99): click Here

Learn more & Register today at early-bird rates

2016 SharpBrains Virtual Summit: Reinventing Brain Health

About SharpBrains

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