Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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New $3m European-Israeli collaboration to build brain training system and enhance football (soccer) players’ game intelligence

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The initial pilot, funded under the EU Horizon 2020 framework and to be completed by 2017, will start with leading European soccer academies including Ajax Amsterdam, PSV Eindhoven, AZ Alkmaar and FC Freiburg, in collaboration with the Sports University in Cologne, Germany. Read the rest of this entry »

The billion dollar question: Under what conditions can brain training result in real-world benefits?

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Does anyone care if “brain games” actually work? (Fortune):

“The cognitive fitness market — loosely defined as non-invasive neurotechnologies that monitor or enhance cognition — is booming…The “brain game” industry is already a billion dollar market, and will reach the $6 billion mark within the next five years says SharpBrains, a neuro-wellness market research firm.

But key questions remain: Do these programs live up to the hype? Read the rest of this entry »

Braintainment Resources ranked #26 Holder of Pervasive Neurotech Intellectual Property*

BrainBraintainment Resources/ Brain.com was a pioneer in the mid-to-late 1990s in the production of cognitive training and brain health assessment software. Their main products, Think Fast and Cognometer, were intended to be used on a home PC to measure and improve mental skills such as memory, attention, Read the rest of this entry »

Study: Training law-enforcement “itchy brains” can reduce shooting-related civilian casualties

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Brain Training May Help Avoid Civilian Casualties (Duke Today):

“Although firing a gun seems like one action, it is made up of many smaller decisions and movements that require coordination between multiple brain areas.

The sudden decision to not shoot, called ‘response inhibition,’ is critical when someone innocent comes into the line of fire. Read the rest of this entry »

Study: Brain training game helps resist unhealthy snack foods

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Online game ‘may control snacking’ (BBC News):

“A computer game may help some people control their unhealthy snacking habits, suggests a small study from the University of Exeter.

The online game, developed by psychologists at the University of Exeter and Cardiff University, used “brain training” techniques to change behaviour – in this case, to resist unhealthy snack foods.  Read the rest of this entry »

Lumos Labs ranked #13 Holder of Pervasive Neurotech Intellectual Property*

lumosity labsLumos Labs produces the popular brain training web and mobile app named Lumosity. With 60 million registered users, Lumosity is the world’s largest cognitive training service. To date, Lumos Labs has raised over $70M in funding, and the company significantly expanded its IP portfolio in 2014 through Read the rest of this entry »

Looking for a mental edge, more professional athletes adopt brain training apps

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Brain training gaining momentum as new app for athletes to be unveiled (ESPN):

“Brain science for athletes is getting more attention, not only as scrutiny over concussion testing becomes greater with reports of long term damage to pros but also as brain training becomes more professionalized.

“Everyone is looking for that edge, Read the rest of this entry »

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As seen in The New York Times, The Wall Street Journal, CNN,, and more, SharpBrains is an independent market research firm tracking applied brain science. Explore our most popular resources HERE.

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