Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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The Federal Trade Commission vs Lumosity: What does it mean for the brain training market?

Despite all the noise around brain training, we must be careful not to confuse commerce with science. It is important to remember that the Federal Trade Commission (FTC), which regulates marketing claims and communications in the United States, issues legal rulings against specific commercial behaviors.  Read the rest of this entry »

To address the upcoming Alzheimer’s “epidemic”, let’s approach 2016 with these 4 Pillars of Alzheimer’s Prevention

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As you probably know, we are in a health care crisis. The number of people with Alzheimer’s disease continues to sky-rocket as people age and may reach crisis proportions.  A national goal has been set to prevent and cure Alzheimer’s by 2020 or no later than 2025, with a lion’s share of this money going into drug research, which, while ongoing, has thus far has been elusive.

This focus entirely on drugs may be changing however, as the Read the rest of this entry »

Key take-aways from the 2015 SharpBrains Virtual Summit

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Take-aways from 2015 SharpBrains Virtual Summit (Neurotech News):

“In November (17th-19th) SharpBrains held its Virtual Summit about “Monitoring & Enhancing Brain Health in the Pervasive Neurotechnology Era.” The SharpBrains Virtual Summit is, as you might guess, a virtual (online) conference…The virtual summit had it’s own division of topics for grouping the different speakers (see agenda), but I’ll break it down in a different way here. I’ll break it down into the following 4 main categories:

  • 1. Brain & Cognitive Training
  • 2. Wearables, Consumer & DIY
  • 3. Brain Health (healthcare)
  • 4. Neurotech Field & Trends

Alvaro Fernandez started the conference by reminding us that we should keep in mind not to look at the field and the market as it is today, but how it will be in couple years from now. As illustrated beautifully in Read the rest of this entry »

Update: 25 Key References to Navigate the Brain Health and Neurotechnology Revolution

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Time for Sharp­Brains’ November e-newsletter, featuring 25 of the key reference materials that participants at the 2015 SharpBrains Virtual Summit found most intriguing, in order of discussion during the Summit. Our deepest gratitude goes to Summit Speakers, Sponsors, and everyone who participated in our best conference to date!

If you registered to participate at the 2015 SharpBrains Virtual Summit, you can access all session recordings Here. If you didn’t register, you can purchase access here.
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BBC brain training study apparently retracts previous overgeneralized claim that “brain training doesn’t work”

bbcbraintrainingOnline brain training ‘helps older adults with everyday tasks’ (BBC):

“Nearly 7,000 people aged 50 and over signed up for the six-month experiment, launched by BBC TV’s Bang Goes The Theory…Some of the volunteers were encouraged to play online brain training games for 10 minutes at a time, as often as they wished. The others – the control group – were asked to do simple internet searches Read the rest of this entry »

Study: Brain training game can improve prospective memory and activities of daily living

virtualweekb‘Virtual Week’ brain game has potential to help older adults remain independent longer (press release):

“An international team of scientists has demonstrated that just one month of training on a “Virtual Week” computer brain game helps older adults significantly strengthen prospective memory – a type of memory that is crucial for planning, everyday functioning and independent living Read the rest of this entry »

New $3m European-Israeli collaboration to build brain training system and enhance football (soccer) players’ game intelligence

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The initial pilot, funded under the EU Horizon 2020 framework and to be completed by 2017, will start with leading European soccer academies including Ajax Amsterdam, PSV Eindhoven, AZ Alkmaar and FC Freiburg, in collaboration with the Sports University in Cologne, Germany. Read the rest of this entry »

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2016 SharpBrains Virtual Summit: Reinventing Brain Health

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