Is Your Brain Ready To Drink Cheap Wine?

Prof. Baba Shiv, one of our advi­sors, just pub­lished a fas­ci­nat­ing paper on the pow­er of our beliefs to influ­ence brain acti­va­tion, and on how mar­ket­ing can influ­ence those beliefs: Price Tag Can Change The Way Peo­ple Expe­ri­ence Wine, Study Shows (Sci­ence Dai­ly) — Accord­ing to researchers at the Stan­ford Grad­u­ate School of Busi­ness and the…

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Brain Exercise for the Frontal lobes: the McKinsey Mind

My first full-time job was as a strate­gic con­sul­tant at McK­in­sey & Com­pa­ny. A very intense 2‑year learn­ing expe­ri­ence. Their Alum­ni News Ser­vice recent­ly inter­viewed me and pub­lished this great arti­cle on Sharp­Brains. The writer does a superb job of pro­vid­ing an overview of what we do, so I rec­om­mend you read it. I’d like…

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Good habits, and other memes

Meme: “The term “meme” (rhyming with “theme”), coined in 1976 by the biol­o­gist Richard Dawkins, refers to a “unit of cul­tur­al infor­ma­tion” which can prop­a­gate from one mind to anoth­er in a man­ner anal­o­gous to genes. If you haven’t read Dawkins’ clas­sic book The Self­ish Gene…it is nev­er too late to enjoy it! There are some “memes”…

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