Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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Under new CEO, Lumosity to expand brain training platform with focus on applied skills and broader social, wellness factors

lumosityLumosity’s Stumble Reveals How We Think About Thinking (BuzzFeed News):

“The ads were pervasive, popping up on CNN, Fox News, NPR, and Google searches. And they were persuasive: Playing Lumosity games would do your brain good…But these claims sounded a little too rosy to the Federal Trade Commission, which Read the rest of this entry »

Sneak peak into the Preliminary Agenda @ 2014 SharpBrains Virtual Summit

2014_SharpBrains_Virtual_Summit_Shaping the Practice and the Future of Brain FitnessHeads-up: If you want to join 20+ confirmed world-class speakers and 100+ professionals at the forefront of brain health and applied neuroscience, please Register now and help us finalize the fascinating Summit Agenda:

Tues­day, Octo­ber 28, 2014

  • 8:15–9:45am. The State of the Brain Fit­ness Move­ment: demo­graphic, sci­en­tific, and mar­ket trends, explained
  • 10:00–11:30am. Inno­v­a­tive part­ner­ships to improve life­long learn­ing, brain health, and cus­tomer satisfaction
  • 12.30-2pm. How to har­ness videogames and big data to deliver per­son­al­ized cog­ni­tive training
  • 3–4:30pm. Max­i­miz­ing the men­tal health and per­for­mance of lead­ers, athletes…and astronauts

Read the rest of this entry »

Brain Training and Cognitive Assessment Market Surpassed $1.3 Billion In 2013

Heads-up: We just announced a new intelligence package aimed at education, health, gaming and technology executives and innovators.

“Many market reports provide little value for the money. This market report by SharpBrains is the precise opposite. Its wealth of data and analysis provides very valuable strategic and business development guidance to organizations at the frontier of health and wellness,” says Alexandra Morehouse, VP of Brand Management at Kaiser Permanente. Read the rest of this entry »

Brain Training Market Talk, at MIT/ BoomerTech Series

We’ll have an exciting session in Palo Alto on October 6th, as part of the BoomerTech series organized by the MIT Club and SmartSilvers. Let me share the details now.

Fact or Fad: Who is Shaping the Brain Fitness Market?
Description: Lots of buzz … Perhaps you think that “Senior Moments” are an inevitable part of aging. MIT Club Northern CaliforniaBut research shows you may be able to keep your brain young and fit the same way you do your body, with exercise and training. With the success of Nintendo’s Brain Age, Posit Science and dozens of new software programs and games that promise “brain fitness”, the real question is: “Are we experiencing a fad, or an emerging new consumer market?”

Join our speaker, Alvaro Fernandez, author of the new book, The Sharp Brains Guide to Brain Fitness, and our expert panel to discuss:

* What are the top products on the market today?
* Can the emerging field of Brain fitness improve your job performance?
* How will consumers make informed decisions on what to buy and use?
* What are the emerging trends to leverage for entrepreneurs to jump into the marketplace?

Click Here to Register

Speaker, Panelist & Moderator

Alvaro Fernandez, SharpBrains — Alvaro is co-founder and CEO of SharpBrains, a leading market research firm that tracks the market and research for cognitive assessments, training, and games. A member of the World Economic Forum’s Global Agenda Councils, he has been quoted in The New York Times, The Wall Street Journal, USA Today, and more, and recently co-authored the book, The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews, to Keep Your Brain Sharp. Alvaro received masters’ degrees in education and business from Stanford University, and teaches at UC-Berkeley Osher Lifelong Learning Institute.

Panelists

Roger Quy, General Partner, Technology Partners — Roger has been responsible for the life science practice of Technology Partners since 1989. He specializes in neurotechnology, investing in both biopharma and medical device companies. Roger began his career at the Queen Square Institute of Neurology, London where he was a Research Fellow for the British Medical Research Council. He developed and commercialized techniques for monitoring the brains of ambulatory patients. He contributed to a textbook on epilepsy and holds eight patents. Roger earned a BA with honors in psychology and law and a PhD in neuroscience from the University of Keele, England. He received an MBA from the Haas School of Business at the University of California, Berkeley.

Jan Zivic, Founder, Vibrant Brains — Jan’s interest in Brain Fitness is very personal. She suffered a traumatic brain injury after an automobile accident several years ago, and experienced the concept of neuroplasticity first-hand as she rehabilitated from not being able to walk or think rationally to restoring much of her previous function.

Jan has served in a variety of leadership roles including: the Board of Directors of the Yerba Buena Center for the Arts where she currently serves as President of the Board, the Library Commission of SF, the California Executive Recruiters Association (its first female President), the Katherine Delmar Burke Independent School, and The Family Services Agency of SF – President of the Board. Jan was recognized as The SF Cable Car Awards “Woman of the Year,” and later as the recipient of the Maya Angelou Community Leadership Award, from the University of California, San Francisco Medical School’s Center Of Excellence.

Date: Tuesday, October 6, 2009

Time:

* 6:00PM Registration, Hors d’oeuvres and Networking
* 7:00PM Presentation and Panel Discussion

Cost:

* $20.00 in advance on the website
* $25.00 Walk-ins at the door (cash or check please, no credit cards accepted at door)

Contact:

Michael Sarfatti
tel 415-885-2293
sarfatti@alum.mit.edu

Location:

Wilson Sonsini
950 Page Mill Road
Palo Alto, CA 94301

Click Here to Register

Update: Retooling Use It or Lose It at New York Public Library

Here you have the September edition of our monthly newsletter covering cognitive health Brain Fitnessand brain fitness topics. Please remember that you can subscribe to receive this Newsletter by email, using the box at the top of this page.

In the current edition of The Journal on Active Aging, I discuss why we need to Retool “Use it or lose it”, and why routine, doing things inside our comfort zones, is the most common enemy of the novelty, variety and challenge our brains need. You can read the full article for free Here.

Book Tour

We are glad to report that The SharpBrains Guide to Brain Fitness continues to obtain excellent endorsements:

“This is the only book that I know of that seamlessly integrates latest information about cognitive health across the lifespan. Very useful to anyone interested in brain care.”

–Arthur Kramer, Ph. D., Professor of Psychology at University of Illinois

“…we now have a rock solid primer on brain health that we can recommend with confidence…I found it particularly effective to start the book with a list of ten brain myths that need debunking.”
–Michael C. Patterson, former Manager NRTA/ Staying Sharp at AARP

The official book tour starts this week, and includes New York Public Library!
09/08: Club One Fitness Center, Petaluma, CA
09/09: San Francisco State University OLLI
09/11: ASA Brain Health Day, Oakland, CA
09/23: New York Public Library, Bronx Library Center
09/25: New York Public Library, Stephen Schwarzman Building
10/06, SmartSilvers MIT Northern California, Palo Alto, CA
10/14: UC-Berkeley OLLI, CA

You can find all the details here. If you haven’t read the book yet, you can order it via Amazon Here (print book) or Here (Kindle edition). Or ask your local bookstore or library.

Brain Reserve

Education AND Lifelong Cognitive Activities Delay Memory Loss: Dr. Pascale Michelon reports how a recent follow-up to the Bronx Aging Study, where 488 initially healthy adults have been tracked over 20 years, shows that every additional cognitive “activity day” (participating in one activity for one day a week) helps delay for about two months the onset of rapid memory loss as we grow older.
Need ideas for extra activities?

Changing our Minds…by Reading Fiction: What about getting a novel in your hands (or writing one)? By imagining many possible worlds, argues psychologist Keith Oatley, fiction gives us the surprise which can help expand our understanding of ourselves and the social world.

SharpBrains Fan Page in Facebook: What about participating in our new Fan Page at Facebook? You can not only receive latest updates but comment on your favorite articles and teasers, and discuss your own ideas and resources.

Medication and Training

Cognitive Enhancement via Pharmacology AND Neuropsychology: our co-founder Dr. Elkhonon Goldberg integrates three apparently separate worlds -cognitive enhancement via drugs, brain fitness training software, computerized neurocognitive assessments-, in a much updated new edition of his book The Executive Brain.

Comparing Cognitive Training & Medication Treatment for ADHD: a recent study shows that working memory training improves working memory more than stimulant medication treatment-and benefits persist longer. Does this matter?, Does this mean training is better than medication for kids with attention deficits?  Dr. David Rabiner dissects the study searching for answers.

Innovation

AAA to deploy DriveSharp: Peter Kissinger, CEO of the AAA Foundation, explains why the current system of driver licensing is inadequate and inconsistent, why AAA is recommending older drivers use a new cognitive training program, and why he believes insurance companies will soon start to offer brain training to their members.

SharpBrains Network for Brain Fitness Innovation: in order to help leaders of the brain fitness and cognitive health community learn, connect and collaborate, SharpBrains has created a virtual LinkedIn network for clients. The network will be formally launched with a webinar on September 29th that will discuss The State of the Brain Fitness Software Market in 2009. For organizations that want to order the report, attend the webinar, and join the network, more information is available Here.

Brain Teaser

Brain Quiz: Do You Have a Brain?: Dr. Pascale Michelon dares you to answer these 10 questions correctly to prove that you have a brain.

Enjoy!

Learn more & Register

2016 SharpBrains Virtual Summit: Reinventing Brain Health in the Digital Age

About SharpBrains

As seen in The New York Times, The Wall Street Journal, CNN, and more, SharpBrains is an independent market research firm tracking applied brain science. Explore our most popular resources HERE.

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