Cognitive Fitness and Brain Improvement: 10 Debunked Myths

Over the last year we have inter­viewed a num­ber of lead­ing brain health and fit­ness sci­en­tists and prac­ti­tion­ers world­wide to learn about their research and thoughts, and have news to report. What can we say today that we could­n’t have said only 10 years ago? That what neu­ro­science pio­neer San­ti­a­go Ramon y Cajal claimed in…

Read More

Brain Fitness Software and Training Games

Unless you have been liv­ing in a cave, you have read by now mul­ti­ple arti­cles about the brain train­ing and brain exer­cise craze: sudoku, Nin­ten­do BrainAge, mul­ti­ple online games, soft­ware like Mind­Fit and Posit Sci­ence… If you are look­ing for some fun men­tal stim­u­la­tion now, here you have our selec­tion of Brain Teasers. Now, how…

Read More

Nintendo BrainAge, Lumosity, Happy Neuron, MyBrainTrainer…

A col­lec­tion of recent announce­ment in the “brain games” or “brain train­ing games” space: The Wii sets new gen­er­a­tional stan­dards for the videogame indus­try “The age­ing of the Japan­ese pop­u­la­tion com­pelled gamemak­er Nin­ten­do to widen its audi­ence. Now, the Wii is lead­ing the indus­try stan­dards. But hard­core gamers are still too impor­tant to be neglected.”…

Read More

Brain Exercise for the Frontal lobes: the McKinsey Mind

My first full-time job was as a strate­gic con­sul­tant at McK­in­sey & Com­pa­ny. A very intense 2‑year learn­ing expe­ri­ence. Their Alum­ni News Ser­vice recent­ly inter­viewed me and pub­lished this great arti­cle on Sharp­Brains. The writer does a superb job of pro­vid­ing an overview of what we do, so I rec­om­mend you read it. I’d like…

Read More

Brain Training and “Brain-ism” in Japan

Today we are trav­el­ing to Japan. Go Hira­no is a ser­i­al Japan­ese entre­pre­neur who has been explor­ing neu­ro­­science-based oppor­tu­ni­ties in Japan, hav­ing recent­ly cre­at­ed the com­pa­ny NeuWell (neu­ro­science for well­ness). ———————- Key take-aways: — Peo­ple in Japan devour any prod­uct with brain-relat­ed claims — But there has been a recent back­lash against chil­dren videogames, so…

Read More