Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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How leading marketing pros train their brains, stay ahead of the curve

brain_circuitsThe Brainy Insight for B2B (Rene­gade Media):

We all know Chief Mar­ket­ing Offi­cers (CMOs) are extra­or­di­nar­ily busy peo­ple. They’re jug­gling strate­gic, tac­ti­cal, man­age­r­ial, ven­dor and cus­tomer chal­lenges, all while try­ing to stay ahead of the curve. This is where Read the rest of this entry »

Matthew Barrett: Human memory is not a recording device

Matthew Barrett

Matthew Bar­rett

What excites you the most about your job?
As a Pro­fes­sor and the founder of Brain Train­ers Men­tal Fit­ness LLC, I love see­ing how the right infor­ma­tion can have a life-changing effect on people.

Please tell us about your inter­est in applied brain sci­ence. What areas are you most inter­ested in? What moti­vated you to pur­sue work in your field?
I’m an edu­ca­tor first and fore­most: I like to see peo­ple empow­ered with clear, accu­rate, and use­ful infor­ma­tion about their brains. Just under­stand­ing more about diet, exer­cise and sleep could rev­o­lu­tion­ize our soci­ety. Beyond edu­ca­tion, I’m espe­cially inter­ested in biofeed­back, neu­ro­feed­back, mind­ful­ness, men­tal ath­let­ics, and lucid dreaming.

What are 1–2 key things you’d like every per­son to under­stand regard­ing his/ her own brain and mind, that you think is com­monly mis­rep­re­sented or not addressed in the pop­u­lar media?

Peo­ple just expect too much of human mem­ory. It’s not a record­ing device. I can’t count the num­ber of times some­one has come to me think­ing there was some­thing “wrong” with their mem­ory, only to describe lim­i­ta­tions that are per­fectly nor­mal. I’m con­sid­er­ing putting this on my tomb­stone: “There is noth­ing wrong with you!” Read the rest of this entry »

Brain Training to Enhance Performance, both post-Traumatic Brain Injury and for the workplace

A cou­ple of very inter­est­ing recent announce­ments show (in a mil­i­tary con­text) how well-targeted brain train­ing can com­ple­ment and aug­ment exist­ing approaches, both to help “nor­mal” and “clin­i­cal” pop­u­la­tions, in ways that silo-based, rear-mirror think­ing often misses: Read the rest of this entry »

Top 10 Brain Training Trends — Putting our Cognitive Reserve to Work

Yes­ter­day I had the chance to chat with Yaakov Stern, lead­ing Cog­ni­tive Reserve researcher at Colum­bia Uni­ver­sity, and then with a group of 25 life­long learn­ers in Ari­zona who attended a brain fit­ness class (hello, Robert and friends!) based on our con­sumer guide The Sharp­Brains Guide to Brain Fit­ness. On reflec­tion, I found both con­ver­sa­tions to be very stim­u­lat­ing for the same rea­son: they were forward-looking, focused not so much on sta­tus quo but on how emerg­ing research, tech­nol­ogy and trends may impact our soci­ety and lives in years to come. Let’s con­tinue the con­ver­sa­tion. Let me share the 10 main trends that we analyzed/ fore­casted in our book, and then ask you, sharp read­ers, to add your own 2 cents to the dis­cus­sion. Read the rest of this entry »

Brain Training Top 10 Future Trends

In an emerg­ing, dynamic, high growth mar­ket, like brain train­ing, it is dif­fi­cult to make pre­cise pro­jec­tions. But, we can observe a num­ber of trends that exec­u­tives, con­sumers, pub­lic pol­icy mak­ers, and the media should watch closely in the com­ing years, as brain fit­ness and train­ing becomes main­stream, new tools appear, and an ecosys­tem grows around it.

1. We pre­dict an increased empha­sis on brain main­te­nance in loca­tions rang­ing from retire­ment com­mu­ni­ties to gyms. As a computer-savvy baby boomer pop­u­la­tion looks for ways to stay men­tally fit, brain fit­ness, or brain train­ing, is becom­ing part of their vocab­u­lary and concern.

2. Phys­i­cal and men­tal exer­cise will be bet­ter inte­grated. Phys­i­cal exer­cise has been shown to increase the rate of neu­ro­ge­n­e­sis, whereas men­tal exer­cise helps ensure the sur­vival of any newly cre­ated neu­rons. Today both activ­i­ties usu­ally take place in very dif­fer­ent set­tings: the for­mer, in health clubs, the later, in uni­ver­si­ties. We pre­dict that the bor­ders between them will become more dif­fuse. Expect new pro­grams such as brain fit­ness pod­casts that allow us to train work­ing mem­ory as we jog or exer­cise bikes with built-in brain games.

3. Watch for a Read the rest of this entry »

Welcome to SharpBrains.com

As seen in The New York Times, The Wall Street Jour­nal, CNN and more, Sharp­Brains is an inde­pen­dent mar­ket research firm track­ing health and well­ness appli­ca­tions of brain science.
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