The Brainy Insight for B2B (Renegade Media):
“We all know Chief Marketing Officers (CMOs) are extraordinarily busy people. They’re juggling strategic, tactical, managerial, vendor and customer challenges, all while trying to stay ahead of the curve. This is where Read the rest of this entry »
What excites you the most about your job?
As a Professor and the founder of Brain Trainers Mental Fitness LLC, I love seeing how the right information can have a life-changing effect on people.
Please tell us about your interest in applied brain science. What areas are you most interested in? What motivated you to pursue work in your field?
I’m an educator first and foremost: I like to see people empowered with clear, accurate, and useful information about their brains. Just understanding more about diet, exercise and sleep could revolutionize our society. Beyond education, I’m especially interested in biofeedback, neurofeedback, mindfulness, mental athletics, and lucid dreaming.
What are 1–2 key things you’d like every person to understand regarding his/ her own brain and mind, that you think is commonly misrepresented or not addressed in the popular media?
People just expect too much of human memory. It’s not a recording device. I can’t count the number of times someone has come to me thinking there was something “wrong” with their memory, only to describe limitations that are perfectly normal. I’m considering putting this on my tombstone: “There is nothing wrong with you!” Read the rest of this entry »
A couple of very interesting recent announcements show (in a military context) how well-targeted brain training can complement and augment existing approaches, both to help “normal” and “clinical” populations, in ways that silo-based, rear-mirror thinking often misses: Read the rest of this entry »
Yesterday I had the chance to chat with Yaakov Stern, leading Cognitive Reserve researcher at Columbia University, and then with a group of 25 lifelong learners in Arizona who attended a brain fitness class (hello, Robert and friends!) based on our consumer guide The SharpBrains Guide to Brain Fitness. On reflection, I found both conversations to be very stimulating for the same reason: they were forward-looking, focused not so much on status quo but on how emerging research, technology and trends may impact our society and lives in years to come. Let’s continue the conversation. Let me share the 10 main trends that we analyzed/ forecasted in our book, and then ask you, sharp readers, to add your own 2 cents to the discussion. Read the rest of this entry »
In an emerging, dynamic, high growth market, like brain training, it is difficult to make precise projections. But, we can observe a number of trends that executives, consumers, public policy makers, and the media should watch closely in the coming years, as brain fitness and training becomes mainstream, new tools appear, and an ecosystem grows around it.
1. We predict an increased emphasis on brain maintenance in locations ranging from retirement communities to gyms. As a computer-savvy baby boomer population looks for ways to stay mentally fit, brain fitness, or brain training, is becoming part of their vocabulary and concern.
2. Physical and mental exercise will be better integrated. Physical exercise has been shown to increase the rate of neurogenesis, whereas mental exercise helps ensure the survival of any newly created neurons. Today both activities usually take place in very different settings: the former, in health clubs, the later, in universities. We predict that the borders between them will become more diffuse. Expect new programs such as brain fitness podcasts that allow us to train working memory as we jog or exercise bikes with built-in brain games.
3. Watch for a Read the rest of this entry »