Brain Games Aim to Make Kids Smarter (SciAm Mind, requires subscription):
“Scientists have concocted mental fitness regimens to strengthen weak thinking skills in students—in effect, making kids smarter…Psychologists have long believed that thinking capacities such as attention, memory and reasoning were fixed, but Read the rest of this entry »
By: Alvaro Fernandez
I love reading the New Yorker. I have written before about bogus brain games, and about bogus brain training claims. We have published a 10-question checklist to help consumers make informed decisions.
All this is to say I was surprised to read a recent New Yorker blog article titled “Brain games are bogus.” If you are going to make such strong claims, you need to back them up with serious due diligence and analysis, and explain to readers what Read the rest of this entry »
GreatCall® and Posit Science® Partner to Offer Mobile Brain Exercises on the Jitterbug Cell Phone (press release):
“The two games, named “Quick Match” and “Make a Pair,” aim to improve memory and cognitive thinking for GreatCall customers, and come preloaded on all Jitterbug Plus cell phones at no extra cost or monthly service fee. Posit Science’s brain exercises are built on Read the rest of this entry »
The Digital Brain Health market can be broken down into two main technology segments: Read the rest of this entry »
Companies turn to brain games to tackle work stress (Fortune):
“As more and more jobs rely on knowledge work, creativity, and communication skills, it’s not enough to have workers sitting at their desks — they must also be mentally sharp, emotionally present, and free from distraction. The answer for some: brain training.
The fun, game atmosphere of My Brain Solutions helped Nationwide achieve another goal: making the employee assistance program Read the rest of this entry »
By: Dr. Pascale Michelon
Draw the letter J on your mental sketchpad. Now draw the letter D. Turn it 90 degrees to the left and put it in top of the J. What does this shape resemble?
An umbrella, of course! You’ve just used your working memory. Our working memory is a crucial part of the memory system, not least because it helps us to figure things out mentally.
Not only can we store information in our short-term memory, but we can also manipulate it. This is why short-term memory is sometimes also called working memory. Working memory is our temporary workspace. We use it in everyday tasks ranging from driving (where you need to keep in mind the location of the cars around you as you navigate through traffic), to preparing a budget (where you need to keep in mind one spending category while working on another), to writing a letter (where you need to keep in mind all you want to say while developing each point a sentence at a time). Read the rest of this entry »
The CEO of Marbles: The Brain Store will provide an overview of What Brain Games Consumers Buy (in Marbles’ stores) and Why, at the upcoming 2012 SharpBrains Virtual Summit (June 7-14th, 2012).
Lindsay started Marbles: The Brain Store in 2008 with the simple idea of finding the best brain games out there and Read the rest of this entry »