Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Sneak peak into the Preliminary Agenda @ 2014 SharpBrains Virtual Summit

2014_SharpBrains_Virtual_Summit_Shaping the Practice and the Future of Brain FitnessHeads-up: If you want to join 20+ con­firmed world-class speak­ers and 100+ pro­fes­sion­als at the fore­front of brain health and applied neu­ro­science, please Reg­is­ter now and help us final­ize the fas­ci­nat­ing Sum­mit Agenda:

Tues­day, Octo­ber 28, 2014

  • 8:15–9:45am. The State of the Brain Fit­ness Move­ment: demo­graphic, sci­en­tific, and mar­ket trends, explained
  • 10:00–11:30am. Inno­v­a­tive part­ner­ships to improve life­long learn­ing, brain health, and cus­tomer satisfaction
  • 12.30-2pm. How to har­ness videogames and big data to deliver per­son­al­ized cog­ni­tive training
  • 3–4:30pm. Max­i­miz­ing the men­tal health and per­for­mance of lead­ers, athletes…and astronauts

Read the rest of this entry »

Brain Training and Cognitive Assessment Market Surpassed $1.3 Billion In 2013

Heads-up: We just announced a new intel­li­gence pack­age aimed at edu­ca­tion, health, gam­ing and tech­nol­ogy exec­u­tives and innovators.

Many mar­ket reports pro­vide lit­tle value for the money. This mar­ket report by Sharp­Brains is the pre­cise oppo­site. Its wealth of data and analy­sis pro­vides very valu­able strate­gic and busi­ness devel­op­ment guid­ance to orga­ni­za­tions at the fron­tier of health and well­ness,” says Alexan­dra More­house, VP of Brand Man­age­ment at Kaiser Per­ma­nente. Read the rest of this entry »

Market Report: Transforming Brain Health with Digital Tools — The State of the Brain Fitness Market 2010

In honor of Brain Aware­ness Week (March 14-20th), any­one who reg­is­ters to par­tic­i­pate in the 2011 Sharp­Brains Sum­mit BEFORE MARCH 20TH will obtain a com­pli­men­tary 207-page PDF copy of the full mar­ket report Trans­form­ing Brain Health with Dig­i­tal Tools to Assess, Enhance and Treat Cog­ni­tion Across the Lifes­pan — The State of the Brain Fit­ness Mar­ket 2010. Please note that the nor­mal price of this report is $1,295. This report includes pro­pri­etary sur­veys, mar­ket data and in-depth analy­sis of 32 com­pa­nies, 10 Inno­va­tion Case Stud­ies pre­pared by 2010 Inno­va­tion Awards Win­ners and Final­ists, and 23 Research Exec­u­tive Briefs pre­pared by lead­ing scientists.

Report Sum­mary

This 207-page report tracks devel­op­ments at over thirty pub­lic and pri­vate com­pa­nies offer­ing dig­i­tal tools to assess, enhance and repair brain-based cog­ni­tive and self-regulation func­tions and pro­vides impor­tant indus­try data, insights and analy­sis to help investors, exec­u­tives, entre­pre­neurs, and pol­icy mak­ers nav­i­gate the oppor­tu­ni­ties and risks of this rapidly grow­ing field. The report dis­cusses the impli­ca­tions of Read the rest of this entry »

Update: Preparing Society for the Cognitive Age, and Industry Webinar

Here you have the August edi­tion of our monthly newslet­ter cov­er­ing cog­ni­tive health and Brain Fitnessbrain fit­ness top­ics. Please remem­ber that you can sub­scribe to receive this Newslet­ter by email, using the box at the top of this page.

Sci­en­tific pub­li­ca­tion Fron­tiers in Neu­ro­science recently pub­lished a spe­cial issue on Aug­ment­ing Cog­ni­tion, and invited me to con­tribute with an arti­cle titled Prepar­ing Soci­ety for the Cog­ni­tive Age. Ground­break­ing brain research has occurred over the last 20 years. The oppor­tu­nity to improve brain health and per­for­mance is immense, but we need to ensure the mar­ket­place matures in a ratio­nal and sus­tain­able man­ner, both through health­care and non-healthcare chan­nels. Click Here to read my article.


In May 2009 Sharp­Brains pub­lished The State of the Brain Fit­ness Soft­ware Mar­ket 2009, the main indus­try report for lead­ing orga­ni­za­tions prepar­ing their mem­bers, their clients, and their patients for the cog­ni­tive age. 150-pages long, the report includes a mar­ket sur­vey with 2,000+ respon­dents, detailed analy­sis of 20+ ven­dors, research briefs writ­ten by 12 lead­ing sci­en­tists and data and trends for 4 major cus­tomer segments.webinar

Below we share the full Exec­u­tive Sum­mary of the report and announce an exclu­sive webi­nar on Sep­tem­ber 29th to dis­cuss the State of the Mar­ket in more depth with buy­ers of the report.

To order the report and access both the report and the webi­nar, you can click Here. (Only $975 –a 25% dis­count– using Dis­count Code Frontiers2009 before Sep­tem­ber 28th).

State of the Mar­ket

The brain fit­ness field holds excit­ing promise for the future while pre­sent­ing clear oppor­tu­ni­ties and chal­lenges today. The good news is that there are more tools avail­able than ever before to assess and train a vari­ety of cog­ni­tive skills. The bad news is that there are no magic pills and that con­sumers, while sat­is­fied over­all, seem con­fused by com­pet­ing claims on how to reduce one’s “brain age.” We do see signs that this early-stage mar­ket can mature in a more ratio­nal, struc­tured man­ner; but there is much work to be done. We esti­mate that the size of the U.S. brain fit­ness soft­ware (i.e., appli­ca­tions designed to assess or enhance cog­ni­tive abil­i­ties) mar­ket in 2008 was Read the rest of this entry »

Update: Learning about Learning/ more on Brain Age

Here you have the Jan­u­ary edi­tion of our monthly newslet­ter cov­er­ing cog­ni­tive Brain Fitnesshealth and brain fit­ness top­ics. Please remem­ber that you can sub­scribe to receive this Newslet­ter by email, sim­ply by sub­mit­ting your email at the top of this page.

Bird’s Eye View

Brain fit­ness heads towards its tip­ping point: How do you know when some­thing is mov­ing towards a Glad­wellian tip­ping point? When health insur­ance com­pa­nies and pub­lic pol­icy mak­ers launch sig­nif­i­cant ini­tia­tives. Dr. Ger­ard Finnemore pro­vides a mar­ket overview, based on Sharp­Brains’ client webi­nar held last December.

Ten Reflec­tions on Cog­ni­tive Health and Assess­ments: Here are 10 high­lights from sev­eral stim­u­lat­ing Jan­u­ary events:  Sym­po­sium on Adap­tive Tech­nol­ogy for the Aging (by Ari­zona State Uni­ver­sity), Health Blog­gers’ Sum­mit (by Con­sumer Reports), Trau­matic Brain Injury (by Vet­eran Affairs in Palo Alto), and a new Alzheimer’s/ Demen­tia Expert Panel orga­nized by the city of San Francisco.

News and Events

Nin­tendo Brain Age vs. Cross­word Puz­zles: we need much pub­lic edu­ca­tion in order to help con­sumers sep­a­rate real­ity from hope from hype. Nin­tendo is not help­ing, nei­ther is media reporting.

Col­lec­tion of recent news: includ­ing train­ing for senior fit­ness train­ers, reports on the impor­tance of pur­pose,  on older dri­ver safety, and more.

Upcom­ing events: I will be speak­ing soon at the New York Acad­emy of Med­i­cine, the Amer­i­can Soci­ety on Aging/ NCOA con­fer­ence, and the Sil­ver­ing Work­force Sum­mit at the Uni­ver­sity of North Car­olina. Let me know if you are attend­ing any.

Edu­ca­tion and Learning

Learn­ing about Learn­ing: an Inter­view with Joshua Wait­zkin: Scott Barry Kauf­man inter­views “child prodigy” Joshua Wait­zkin on The Art of Learn­ing. Many fas­ci­nat­ing insights, includ­ing “I think los­ing my first National Chess Cham­pi­onship was the great­est thing that ever hap­pened to me, because it helped me avoid many of the psy­cho­log­i­cal traps…(associated with being called a “child prodigy”)”.

Resources to help stu­dents build emo­tional intel­li­gence: Daniel Gole­man intro­duces edu­ca­tors and par­ents to a new book that “adds an impor­tant tool to the emo­tional intel­li­gence kit: mind­ful­ness, a moment-by-moment aware­ness of one’s inter­nal state and exter­nal environment.”


Top 10 Cog­ni­tive Health and Brain Fit­ness Books: Here you have The 10 Most Pop­u­lar Brain Fit­ness & Cog­ni­tive Health Books, based on book pur­chases by Sharp­Brains’ read­ers dur­ing 2008.

10-Question Pro­gram Eval­u­a­tion Check­list: To help con­sumers and pro­fes­sion­als nav­i­gate through the grow­ing num­ber of pro­grams mak­ing “brain fit­ness” or “brain train­ing” claims, we pub­lished last year this Eval­u­a­tion Check­list. Now we are mak­ing the Check­list avail­able as a Book­mark given recent requests by uni­ver­si­ties and con­fer­ence organizers.

Brain Teaser

Brain Teaser to Exer­cise your Mem­ory and Rea­son­ing Skills: Dr. Pas­cale Mich­e­lon offers a stim­u­lat­ing teaser that not only helps exer­cise our brain but also edu­cates us on how and why the same activ­ity may exer­cise dif­fer­ent brains dif­fer­ently — depend­ing on where we are from.

Upcoming Health & Brain Fitness events

Here are some upcom­ing events I will par­tic­i­pate in — feel free to leave a com­ment below or con­tact us if you will be attend­ing too and want to say Hello. I really enjoy meet­ing Sharp­Brains readers!Lecture

» Jan­u­ary 22nd, Con­sumer Reports’ Blog­ger Health Sum­mit, NYC.

» March 5th, New York Acad­emy of Med­i­cine, NYC. I will present Brain Fit­ness Soft­ware — Con­sumers Guide to dis­tin­guish­ing hope from hype, at the Com­pre­hen­sive Approach to Demen­tia Sym­po­sium spon­sored by Mon­te­fiore Med­ical Cen­ter and with credit des­ig­nated by Albert Ein­stein Col­lege of Med­i­cine. Will blog when their web­site lists the agenda and allows registration.

» March 15-19th, ASA/ NCOA annual con­fer­ence in Las Vegas. I will be pre­sent­ing two ses­sions. Reg­is­tra­tion is open now at 2009 Aging in Amer­ica Con­fer­ence, but there is lim­ited infor­ma­tion on the ses­sions. Will blog when there are detailed abstracts available.

- The State of the Brain Fit­ness Mar­ket, 16-Mar-09, 08:00 PM — 09:30 AM

- Brain Fit­ness in Senior Hous­ing: 18-Mar-09, 11:30 AM — 12:30 PM

Brain Gyms a new industry?

The Cal­gary Har­ald and other Cana­dian papers bring a good article:

‘Brain gyms’ a new industry

I’d only add that the rev­enue fig­ures sug­gest we are really talk­ing about a highly-dynamic and grow­ing “baby-market”, which one day (hope­fully, soon enough for all of us to ben­e­fit) will mature to become a real “indus­try”.  We see very pos­i­tive signs, but there is still a lot of (men­tally stim­u­lat­ing) work to do.


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