Sep 30, 2008 3
By: Alvaro Fernandez
We just received this quote of how a major health system is using our Brain Fitness Market Report:
“At Sutter Health Partners we recognize the importance of brain health and how much the health of the brain and the body are interdependent. The market report helped us further target our coaching efforts to integrate brain fitness and upgrade our entire coaching platform. It is easy to read and gives you the industry perspective in a thorough yet concise manner. I highly recommend it!”
– Margaret Sabin, CEO of Sutter Health Partners and VP, New Product Development, at Sutter Health.
You may wonder, “what is the link between wellness coaching and brain fitness”?
In practice, good health and wellness coaches provide excellent brain health advice, given that the areas they focus on (nutrition, physical exercise, stress management) do play an important role in maintaining our brains in top shape.
Additionally, pioneers such as Sutter Health Partners are adding a Brain “lens” to their work. How?
First, by better understanding and explaining the brain benefits of what they already do, in order to provide additional motivation to stick with healthy behaviors. For example, most people will be able to recite multiple benefits of moderate cardiovascular exercise. But how many know that it can also contribute to neurogenesis –the creation of new neurons — in adult brains?
Second, by starting to offer brain fitness guidelines to clients who want too go beyond crossword puzzles and sudoku.
I had a great training session with a number of Sutter Health coaches last week — let me summarize some of the main points we covered. Read the rest of this entry »