We just received this quote of how a major health sys­tem is using our Brain Fit­ness Mar­ket Report:

“At Sut­ter Health Part­ners we rec­og­nize the impor­tance of brain health and how much the health of the brain and the body are inter­de­pen­dent.  The mar­ket report helped us fur­ther tar­get our coach­ing efforts to inte­grate brain fit­ness and upgrade our entire coach­ing plat­form.  It is easy to read and gives you the indus­try per­spec­tive in a thor­ough yet con­cise man­ner.  I highly rec­om­mend it!”

– Mar­garet Sabin, CEO of Sut­ter Health Part­ners and VP, New Prod­uct Devel­op­ment, at Sut­ter Health.

You may won­der, “what is the link between  well­ness coach­ing and brain fitness”?

In prac­tice, good health and well­ness coaches pro­vide excel­lent brain health advice, given that the areas they focus on (nutri­tion, phys­i­cal exer­cise, stress man­age­ment) do play an impor­tant role in main­tain­ing our brains in top shape.

Addi­tion­ally, pio­neers  such as Sut­ter Health Part­ners are adding a Brain “lens” to their work. How?

First, by bet­ter under­stand­ing and explain­ing the brain ben­e­fits of what they already do, in order to pro­vide addi­tional moti­va­tion to stick with healthy behav­iors. For exam­ple, most peo­ple will be able to recite mul­ti­ple ben­e­fits of mod­er­ate car­dio­vas­cu­lar exer­cise. But how many know  that it can also con­tribute to neu­ro­ge­n­e­sis –the cre­ation of new neu­rons — in adult brains?

Sec­ond, by start­ing to offer brain fit­ness guide­lines to clients who want too go beyond cross­word puz­zles and sudoku.

I had a great train­ing ses­sion with a num­ber of Sut­ter Health coaches last week — let me sum­ma­rize some of the main points we cov­ered. Read the rest of this entry »

I apol­o­gize for the long delay in get­ting back to this col­umn but I have a good excuse. We just recently had a baby, and boy, that takes care right there of the phys­i­cal exer­cise need. Between car­ry­ing the baby upstairs and down­stairs, run­ning to get the baby, get­ting out of the bed and pick­ing the baby up and putting the baby down a cou­ple of times a night no you need not worry about get­ting your daily exer­cise dose in…Now, the major­ity of the answers to my post on the brain virtues of phys­i­cal exer­cise sug­gests that most peo­ple think that the brain ben­e­fits of phys­i­cal exer­cise are mostly to be under­stood as com­ple­men­tary effects of a healthy life style.

Is this cor­rect? In my post today I will attempt to answer this question.

First, while gen­er­ally health­ier peo­ple seem to have health­ier brains, the phys­i­cal exer­cise effect on the brain seems to be inde­pen­dent of other things. One of the most impor­tant devel­op­ment in neu­ro­science was when the offi­cial dogma claim­ing that there was no neu­ro­ge­n­e­sis (pro­duc­tion of new brain cells) in the adult brain was top­pled. Now we know that the brain is “plas­tic” mean­ing that, under the right cir­cum­stances, the brain can change Read the rest of this entry »