Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Upcoming Webinar: The Digital Brain Health & Training Market in 2014

Webinar digital brain health & trainingWhen: Thurs­day, March 13, 2014 from 12:30 PM to 2:00 PM (EDT)

Join this upcom­ing webi­nar, to be held dur­ing Brain Aware­ness Week 2014, to dis­cuss the lat­est mar­ket data and news in the dig­i­tal brain health and brain train­ing space, includ­ing Rosetta Stone’s acqui­si­tion of Viv­ity Labs (devel­oper of Fit Brains mobile cog­ni­tive games), Bayer’s global part­ner­ship with Cog­niFit Read the rest of this entry »

Got Brain? Investing in Our Most Precious Asset in 2013

Open a week­end New York Times or Wall Street Jour­nal and you’ll find a whole sec­tion with detailed infor­ma­tion and advice for indi­vid­u­als look­ing to invest wisely. What you will not find, how­ever, is com­pa­ra­ble infor­ma­tion and advice for invest­ing in your most impor­tant asset of all: your brain. Pre­cisely because it (usu­ally) does its job so smoothly and effec­tively, it’s all too easy to for­get that your brain is there and that it needs to be invested in just as with any­thing else we value and want to con­tinue reap­ing ben­e­fits from. And with more than 2 bil­lion peo­ple world­wide cur­rently suf­fer­ing from brain-based health and pro­duc­tiv­ity chal­lenges with a result­ing global eco­nomic bur­den of more than $2 tril­lion, it’s also an issue of some importance.

We’ve made a lot of progress Read the rest of this entry »

Cognitive Health Track at Games for Health Conference: Full Schedule Announced!

Games for Health and Sharp­Brains have part­nered to bring you the first Cog­ni­tive Games for Health Conference - Cognitive Health TrackHealth Track in a Games for Health Con­fer­ence, June 11-12th in Boston. If you are inter­ested, in attend­ing the con­fer­ence, you can learn more and reg­is­ter Here.

To get a 15% off reg­is­tra­tion fees ($379), you can use dis­count code: sharp09, when you reg­is­ter Here.

Cog­ni­tive Health Track, Pow­ered by SharpBrains

Thurs­day, June 11th

10.20 (50m) Bird’s Eye View of Cog­ni­tive Health Inno­va­tion
Speaker(s): Alvaro Fer­nan­dez, SharpBrains

Sci­en­tific, tech­no­log­i­cal and demo­graphic trends have con­verged to cre­ate a new $265m mar­ket in the US alone: seri­ous games, soft­ware and online appli­ca­tions that can help peo­ple of all ages assess and train cog­ni­tive abil­i­ties. Alvaro Fer­nan­dez will pro­vide a Bird’s Eye View of the sci­ence, mar­ket seg­ments and trends, com­pet­i­tive land­scape, and main chal­lenges ahead, based on The State of the Brain Fit­ness Soft­ware Mar­ket 2009 report released in May, which included Research Exec­u­tive Briefs pre­pared by 12 lead­ing sci­en­tists and a sur­vey of 2,000+ decision-makers and early adopters.

61% of respon­dents to the sur­vey Strongly Agreed with the state­ment “Address­ing cog­ni­tive and brain health should be a health­care pri­or­ity.” But, 65% Agreed/Strongly Agreed with “I don’t really know what to expect from prod­ucts mak­ing brain claims.” In this ses­sion, Alvaro will pub­licly unveil the new book The Sharp­Brains Guide to Brain Fit­ness: 18 Inter­views with Sci­en­tists, Prac­ti­cal Advice, and Prod­uct Reviews, To Keep Your Brain Sharp, co-authored by neu­ropsy­chol­o­gist Dr. Elkhonon Gold­berg and him­self, aimed at help­ing con­sumers and pro­fes­sion­als under­stand and nav­i­gate this grow­ing field.

11.20 (30m) The Allstate-Posit Sci­ence Part­ner­ship: Cog­ni­tive Train­ing for Safer Dri­ving
Speaker(s): Tom War­den, All­state; Henry Mah­ncke, Posit Science

Evidence-based cog­ni­tive train­ing pro­grams have been avail­able in retire­ment com­mu­ni­ties for sev­eral years. Now, they are reach­ing a younger pop­u­la­tion includ­ing Boomers through inno­v­a­tive part­ner­ships, like insurers.

In Octo­ber 2008 auto insur­ance com­pany All­state and brain fit­ness soft­ware devel­oper Posit Sci­ence announced a research col­lab­o­ra­tion that could lead to “poten­tially the next big break­through in auto­mo­bile safety”. The pur­pose of this ses­sion is to review novel ways of get­ting the sci­ence of cog­ni­tive train­ing into the real world where it can help peo­ple. Rep­re­sen­ta­tives from All­state and Posit Sci­ence will dis­cuss why these part­ner­ships work for insur­ers, devel­op­ers, and end users. They will also pro­vide a thor­ough review of the eval­u­a­tion process a major part­ner goes through when select­ing a cog­ni­tive train­ing company.

12.00 (30m) What Con­sumers Buy and Why
Speaker(s): Lind­say Gask­ins, Mar­bles: The Brain Store

Launched in Octo­ber 2008, Mar­bles: The Brain Store is a retail store that Read the rest of this entry »

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As seen in The New York Times, The Wall Street Journal, CNN,, and more, SharpBrains is an independent market research firm tracking health and wellness applications of brain science. Explore our most popular resources HERE.

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