Open a week­end New York Times or Wall Street Jour­nal and you’ll find a whole sec­tion with detailed infor­ma­tion and advice for indi­vid­u­als look­ing to invest wisely. What you will not find, how­ever, is com­pa­ra­ble infor­ma­tion and advice for invest­ing in your most impor­tant asset of all: your brain. Pre­cisely because it (usu­ally) does its job so smoothly and effec­tively, it’s all too easy to for­get that your brain is there and that it needs to be invested in just as with any­thing else we value and want to con­tinue reap­ing ben­e­fits from. And with more than 2 bil­lion peo­ple world­wide cur­rently suf­fer­ing from brain-based health and pro­duc­tiv­ity chal­lenges with a result­ing global eco­nomic bur­den of more than $2 tril­lion, it’s also an issue of some importance.

We’ve made a lot of progress Read the rest of this entry »

Games for Health and Sharp­Brains have part­nered to bring you the first Cog­ni­tive Health Track in a Games for Health Con­fer­ence, June 11-12th in Boston. If you are inter­ested, in attend­ing the con­fer­ence, you can learn more and reg­is­ter Here.

To get a 15% off reg­is­tra­tion fees ($379), you can use dis­count code: sharp09, when you reg­is­ter Here.

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Cog­ni­tive Health Track, Pow­ered by SharpBrains

Thurs­day, June 11th

10.20 (50m) Bird’s Eye View of Cog­ni­tive Health Inno­va­tion
Speaker(s): Alvaro Fer­nan­dez, SharpBrains

Sci­en­tific, tech­no­log­i­cal and demo­graphic trends have con­verged to cre­ate a new $265m mar­ket in the US alone: seri­ous games, soft­ware and online appli­ca­tions that can help peo­ple of all ages assess and train cog­ni­tive abil­i­ties. Alvaro Fer­nan­dez will pro­vide a Bird’s Eye View of the sci­ence, mar­ket seg­ments and trends, com­pet­i­tive land­scape, and main chal­lenges ahead, based on The State of the Brain Fit­ness Soft­ware Mar­ket 2009 report released in May, which included Research Exec­u­tive Briefs pre­pared by 12 lead­ing sci­en­tists and a sur­vey of 2,000+ decision-makers and early adopters.

61% of respon­dents to the sur­vey Strongly Agreed with the state­ment “Address­ing cog­ni­tive and brain health should be a health­care pri­or­ity.” But, 65% Agreed/Strongly Agreed with “I don’t really know what to expect from prod­ucts mak­ing brain claims.” In this ses­sion, Alvaro will pub­licly unveil the new book The Sharp­Brains Guide to Brain Fit­ness: 18 Inter­views with Sci­en­tists, Prac­ti­cal Advice, and Prod­uct Reviews, To Keep Your Brain Sharp, co-authored by neu­ropsy­chol­o­gist Dr. Elkhonon Gold­berg and him­self, aimed at help­ing con­sumers and pro­fes­sion­als under­stand and nav­i­gate this grow­ing field.

11.20 (30m) The Allstate-Posit Sci­ence Part­ner­ship: Cog­ni­tive Train­ing for Safer Dri­ving
Speaker(s): Tom War­den, All­state; Henry Mah­ncke, Posit Science

Evidence-based cog­ni­tive train­ing pro­grams have been avail­able in retire­ment com­mu­ni­ties for sev­eral years. Now, they are reach­ing a younger pop­u­la­tion includ­ing Boomers through inno­v­a­tive part­ner­ships, like insurers.

In Octo­ber 2008 auto insur­ance com­pany All­state and brain fit­ness soft­ware devel­oper Posit Sci­ence announced a research col­lab­o­ra­tion that could lead to “poten­tially the next big break­through in auto­mo­bile safety”. The pur­pose of this ses­sion is to review novel ways of get­ting the sci­ence of cog­ni­tive train­ing into the real world where it can help peo­ple. Rep­re­sen­ta­tives from All­state and Posit Sci­ence will dis­cuss why these part­ner­ships work for insur­ers, devel­op­ers, and end users. They will also pro­vide a thor­ough review of the eval­u­a­tion process a major part­ner goes through when select­ing a cog­ni­tive train­ing company.

12.00 (30m) What Con­sumers Buy and Why
Speaker(s): Lind­say Gask­ins, Mar­bles: The Brain Store

Launched in Octo­ber 2008, Mar­bles: The Brain Store is a retail store that Read the rest of this entry »