Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

Icon

Innovative brain-based partnerships to improve health and life at scale

In the grow­ing and rapidly evolv­ing cat­e­gory of neuro and cognitive technologies, there are mul­ti­ple oppor­tu­ni­ties for devel­op­ers to part­ner with large-scale orga­ni­za­tions look­ing for new ways to improve Read the rest of this entry »

Update: 25 Key References to Navigate the Brain Health and Neurotechnology Revolution

holdingbrain
Time for Sharp­Brains’ November e-newsletter, featuring 25 of the key reference materials that participants at the 2015 SharpBrains Virtual Summit found most intriguing, in order of discussion during the Summit. Our deepest gratitude goes to Summit Speakers, Sponsors, and everyone who participated in our best conference to date!

If you registered to participate at the 2015 SharpBrains Virtual Summit, you can access all session recordings Here. If you didn’t register, you can purchase access here.
2015SummitSpeakers_2

Upcoming Webinar: The Digital Brain Health & Training Market in 2014

Webinar digital brain health & trainingWhen: Thursday, March 13, 2014 from 12:30 PM to 2:00 PM (EDT)

Join this upcoming webinar, to be held during Brain Awareness Week 2014, to discuss the latest market data and news in the digital brain health and brain training space, including Rosetta Stone’s acquisition of Vivity Labs (developer of Fit Brains mobile cognitive games), Bayer’s global partnership with CogniFit Read the rest of this entry »

Got Brain? Investing in Our Most Precious Asset in 2013

Open a weekend New York Times or Wall Street Journal and you’ll find a whole section with detailed information and advice for individuals looking to invest wisely. What you will not find, however, is comparable information and advice for investing in your most important asset of all: your brain. Precisely because it (usually) does its job so smoothly and effectively, it’s all too easy to forget that your brain is there and that it needs to be invested in just as with anything else we value and want to continue reaping benefits from. And with more than 2 billion people worldwide currently suffering from brain-based health and productivity challenges with a resulting global economic burden of more than $2 trillion, it’s also an issue of some importance.

We’ve made a lot of progress Read the rest of this entry »

Cognitive Health Track at Games for Health Conference: Full Schedule Announced!

Games for Health and SharpBrains have partnered to bring you the first Cognitive Games for Health Conference - Cognitive Health TrackHealth Track in a Games for Health Conference, June 11-12th in Boston. If you are interested, in attending the conference, you can learn more and register Here.

To get a 15% off registration fees ($379), you can use discount code: sharp09, when you register Here.

Cognitive Health Track, Powered by SharpBrains

Thursday, June 11th

10.20 (50m) Bird’s Eye View of Cognitive Health Innovation
Speaker(s): Alvaro Fernandez, SharpBrains

Scientific, technological and demographic trends have converged to create a new $265m market in the US alone: serious games, software and online applications that can help people of all ages assess and train cognitive abilities. Alvaro Fernandez will provide a Bird’s Eye View of the science, market segments and trends, competitive landscape, and main challenges ahead, based on The State of the Brain Fitness Software Market 2009 report released in May, which included Research Executive Briefs prepared by 12 leading scientists and a survey of 2,000+ decision-makers and early adopters.

61% of respondents to the survey Strongly Agreed with the statement “Addressing cognitive and brain health should be a healthcare priority.” But, 65% Agreed/Strongly Agreed with “I don’t really know what to expect from products making brain claims.” In this session, Alvaro will publicly unveil the new book The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews, To Keep Your Brain Sharp, co-authored by neuropsychologist Dr. Elkhonon Goldberg and himself, aimed at helping consumers and professionals understand and navigate this growing field.

11.20 (30m) The Allstate-Posit Science Partnership: Cognitive Training for Safer Driving
Speaker(s): Tom Warden, Allstate; Henry Mahncke, Posit Science

Evidence-based cognitive training programs have been available in retirement communities for several years. Now, they are reaching a younger population including Boomers through innovative partnerships, like insurers.

In October 2008 auto insurance company Allstate and brain fitness software developer Posit Science announced a research collaboration that could lead to “potentially the next big breakthrough in automobile safety”. The purpose of this session is to review novel ways of getting the science of cognitive training into the real world where it can help people. Representatives from Allstate and Posit Science will discuss why these partnerships work for insurers, developers, and end users. They will also provide a thorough review of the evaluation process a major partner goes through when selecting a cognitive training company.

12.00 (30m) What Consumers Buy and Why
Speaker(s): Lindsay Gaskins, Marbles: The Brain Store

Launched in October 2008, Marbles: The Brain Store is a retail store that Read the rest of this entry »

Welcome to SharpBrains

As seen in The New York Times, The Wall Street Journal, CNN, and more, SharpBrains is an independent market research firm tracking applied brain science. Explore our most popular resources HERE.

Enter Your Email to receive Sharp­Brains free, monthly eNewslet­ter:
Join more than 50,000 Sub­scribers and stay informed and engaged.

Search