Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Maker of “neuro” functional drinks settles false advertising complaint

neuro-drinksFollowing Civil Complaint, Neuro to Update Labels and Change Marketing Practices (BevNet):

“Neurobrands LLC, the maker of Neuro drinks, has agreed to settle a civil complaint alleging the company engaged in false advertising and violated federal food safety laws and regulations. The complaint was filed by the city of Santa Monica Read the rest of this entry »

UK study: Dementia rates significantly lower than forecasted–especially for men–highlighting the protective role of lifestyle and education

-- Incidence rate of dementia per 1,000 person years in CFAS I and CFAS II by age at baseline interview. Natural scale. Source: Study below

— Incidence rate of dementia per 1,000 person years in CFAS I (conducted in the 90s) and CFAS II (just finished) by age at baseline interview. Natural scale. Source: Study referenced below.

Drop in dementia rates suggests disease can be prevented, researchers say (The Guardian):

“In the UK, dementia has fallen by a fifth over the past 20 years, possibly down to lifestyle and education changes, highlighting benefits of preventative action…

A team from three British universities concluded that as a result the number of new cases of dementia is lower than had been predicted in the 1990s Read the rest of this entry »

Final 12 Hours to Register @ Virtual Lecture on 25 Must-Know Brain Health Facts


Quick heads-up: As a result of the ongoing collaboration between UCLA Healthy Campus Initiative and SharpBrains, we are offering Read the rest of this entry »

Does brain training work = Does it improve cognitive performance in a sustained manner?

BrainFitnessTrajectoryBrain Training – Can We Really Enhance Our Cognitive Skills? (BrainBlogger):

“Under what conditions does brain training work?” was the question posed at one of the sessions of the SharpBrains Virtual Summit, Monitoring and Enhancing Brain Health in the Pervasive Neurotechnology, an event that brought together over 30 of the world’s top experts on brain health enhancement through emerging neurotechnological interventions…

As Alvaro Fernandez, CEO and Co-Founder of SharpBrains, highlighted, one thing needs to be cleared before entering this discussion: how do we define that a brain training intervention is “working”? Read the rest of this entry »

On “ethical placebos,” Medicine, and Mind/ Body interactions: A book review

Cure_bookWhen I was 10 years old, I hated doing the dishes. In an attempt to talk my parents out of making me do this hated chore, I pretended to be ill by hanging my head, sighing, sniffling, and walking lethargically to my bedroom, all to no avail—I still had to do those dishes.

But, the next day, I woke up with the flu —a 104-degree fever and stomach pains to match. Boy, were my parents surprised! And, so was I. But, how many of us have had similar experiences, where our minds seemed to somehow impact our bodies in weird, unexplainable ways? How many of us have made doctors’ appointments only to watch our fevers drop or held our children close and stopped their coughing fits? Clearly, something is going on, isn’t it? Read the rest of this entry »

May 17-18th @ San Francisco: Experiential Technology and NeuroGaming Conference


Heads-up: SharpBrains’ IP Analyst Nikhil Sriraman will moderate the session Validated NeuroWellness: A New Frontier at the upcoming Experiential Technology and NeuroGaming Conference (see promo code below, if interested).

Panel description: Wellness digital technology products that claim to improve our cognitive and emotional health, Read the rest of this entry »

Since more than 50% of people worldwide can’t access appropriate mental health treatments, let’s welcome (and test) mobile health apps

mobilehealthMental Health: There’s an App for That (Nature):

“Type ‘depression’ into the Apple App Store and a list of at least a hundred programs will pop up on the screen. There are apps that diagnose depression (Depression Test), track moods (Optimism) and help people to “think more positive” Read the rest of this entry »

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