SharpBrains

Here you have the April edition of our monthly newsletter covering cognitive health and brain fitness topics. Please remember that you can subscribe to receive this Newsletter by email, using the box at the top of this page.

We are excited to release our 2009 market report The State of the Brain Fitness Software Market 2009. To be formally released on May 4th but available now for our clients and readers, this report aims to inform decision-makers at healthcare, insurance, research, public policy, investment and technology organizations about important developments in the brain fitness and cognitive health space.

2009 Market Report

The State of the Brain Fitness Software Market 2009: This new 150-page report finds sustained growth in the brain fitness software market (from $225m in 2007 to $265m in 2008) and promising seeds for future growth, combined with increased confusion given aggressive marketing claims and lack of education and standards. The report includes, for the first time, a Market & Research Momentum Matrix to categorize 21 key vendors, 10 Research Executive Briefs written by 12 leading scientists, and the complete results of our market survey with 2,000+ respondents. You can learn more, and acquire the report, Here.

News and Resources

Cognitive Health News April Round-Up: New cognitive track at the Games for Health conference, bilingual brains, poverty's effect on the brain and working memory due to stress, diabetes, neuroenhancing drugs, Kellogg's settlement with the FTC, neurocognitive testing in the military.

Normal Aging vs. Alzheimer's Disease: Dr. Murali Doraiswamy shares his very insightful views on the key question, "How can we help the public at large to distinguish Alzheimer's Disease from normal aging --- so that an interest in early identification doesn't translate into unneeded worries?", based on his recent book The Alzheimer's Action Plan.

Upcoming Guide

Learning can be incidental. We all memorize facts without paying much attention to these facts or without willing to memorize them. However, when one really wants to memorize a fact, it is crucial to pay attention. Many studies have shown that compared to full attention conditions, dividing attention during study time leads to poor memory performance.

This exercise will help you practice focusing your attention.

It may seem easy but make sure you count twice!

Count the number of “Y” in this text:

Yesterday, Lucy went all the way to Boston. She wanted to buy new shoes. She had to go in many shops before she found the shoes she wanted. She was happy to stop at a restaurant to have some tea and cookies before she took the train back home.

Count the number of “F” in this text:

Finished files are the result of years of scientific study combined with the experience of years.
Count the number of “E” in this text:

Last summer, Jean and Harriet spent their vacation in Michigan. They rented a cabin on the lake. The cabin had two bedrooms and a nice deck. They used to spend a lot of time on the deck, just looking at how the light would change on the water. Several times, they borrowed bikes from their neighbors and spent a few hours exploring the villages not far from their cabin.

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Solutions

There are 7 “Y” in the first text.

There are 6 "F" in the second text (got them?)
There are 38 “E” in the third text.

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For many other Brain Teasers, click Here.
For many other teasers and articles by Dr. Michelon, click Here.

-- Pascale Michelon, Ph. D., is SharpBrains' Research Manager for Educational Projects. Dr. Michelon has a Ph.D. in Cognitive Psychology and has worked as a Research Scientist at Washington University in Saint Louis, in the Psychology Department. She conducted several research projects to understand how the brain makes use of visual information and memorizes facts. She is now an Adjunct Faculty at Washington University.

Here you have the January edition of our monthly newsletter covering cognitive health and brain fitness topics. Please remember that you can subscribe to receive this Newsletter by email, simply by submitting your email at the top of this page.

Bird's Eye View

Brain fitness heads towards its tipping point: How do you know when something is moving towards a Gladwellian tipping point? When health insurance companies and public policy makers launch significant initiatives. Dr. Gerard Finnemore provides a market overview, based on SharpBrains' client webinar held last December.

Ten Reflections on Cognitive Health and Assessments: Here are 10 highlights from several stimulating January events:  Symposium on Adaptive Technology for the Aging (by Arizona State University), Health Bloggers' Summit (by Consumer Reports), Traumatic Brain Injury (by Veteran Affairs in Palo Alto), and a new Alzheimer's/ Dementia Expert Panel organized by the city of San Francisco.

News and Events

Nintendo Brain Age vs. Crossword Puzzles: we need much public education in order to help consumers separate reality from hope from hype. Nintendo is not helping, neither is media reporting.

Collection of recent news: including training for senior fitness trainers, reports on the importance of purpose,  on older driver safety, and more.

Upcoming events: I will be speaking soon at the New York Academy of Medicine, the American Society on Aging/ NCOA conference, and the Silvering Workforce Summit at the University of North Carolina. Let me know if you are attending any.

Education and Learning

Learning about Learning: an Interview with Joshua Waitzkin: Scott Barry Kaufman interviews "child prodigy" Joshua Waitzkin on The Art of Learning. Many fascinating insights, including "I think losing my first National Chess Championship was the greatest thing that ever happened to me, because it helped me avoid many of the psychological traps...(associated with being called a "child prodigy")".

Resources to help students build emotional intelligence: Daniel Goleman introduces educators and parents to a new book that "adds an important tool to the emotional intelligence kit: mindfulness, a moment-by-moment awareness of one's internal state and external environment."

Resources

Top 10 Cognitive Health and Brain Fitness Books: Here you have The 10 Most Popular Brain Fitness & Cognitive Health Books, based on book purchases by SharpBrains' readers during 2008.

10-Question Program Evaluation Checklist: To help consumers and professionals navigate through the growing number of programs making "brain fitness" or "brain training" claims, we published last year this Evaluation Checklist. Now we are making the Checklist available as a Bookmark given recent requests by universities and conference organizers.

Brain Teaser

Brain Teaser to Exercise your Memory and Reasoning Skills: Dr. Pascale Michelon offers a stimulating teaser that not only helps exercise our brain but also educates us on how and why the same activity may exercise different brains differently - depending on where we are from.

As you may know, memory relies mostly on some temporal (in green) and frontal (in red) areas of the brain. These may be the areas that will get stimulated when you (assuming you are American or have lived in the US for long) try to remember the missing words in the American proverbs below.

However when it comes to internationals proverbs below you may have to use your reasoning skills more than your memory skills, as it is likely that you do not know these proverbs. In this case, the frontal exercise is more intense. Try to guess what the final words of each international proverb might be. Use your logical skills.

If you live outside the USA, your experience will probably be the reverse.

US proverbs

1. The early bird gets the ___________.
2. After all is _______ and done, more is said than __________.
3. From ___________ beginnings come great ____________. Continue Reading »

Over the last 2 years we have posted close to 100 puzzles, teasers, riddles, and every kind of form of mental exercise (including lengthy interviews with top neuroscientists!).Which ones have proven most stimulating (of the puzzles and teasers, not the interviews)? Well, we could answer that question in a variety of ways, but I'd suggest this metric: by averaging two ranks for each of the brain teasers: the rank for the number of comments left, and the rank for total traffic received. Without further ado...here you have:

Top 15 Brain Teasers and Games for Mental Exercise

1. Can you count?: Basketball attention experiment (Interactive).

2. Which way is the bus heading?.

3. Words in your brain: do you know where words are "stored" in your brain?.

4. Please Spot the Differences.

5. Do you think you know the colors?: Quick, try the Stroop Test.

6. Clinically proven Stress Management tip. Continue Reading »

You may have already seen that our Teasers section contains not only our selection of Top 50 Brain Teasers and Games, but also a regularly updated page with latest Games for the Brain.

Below you have the brain games and teasers we have added in 2008 so far. Ready?
- October 2008: Top Brainy Haikus. Yours?.

- September 2008: What is going on with these pictures?.

- September 2008: 7 Brainteasers for Job Interviews.

- August 2008: Can you use mental self rotation to read a map?.

- August 2008: Spot the Differences! how many are there?.

- July 2008 Continue Reading »

Thank you to everyone who has written so many fun haikus over the summer (following the post Top 25 Brain and Mind Haikus. Yours?). These are the 10 I have enjoyed the most:

(Also, Can you write a haiku describing anything crossing your mind now? Remember the simple rules: write 3 lines, which don't need to rhyme, containing 5,7, and 5 syllables. You can leave your haiku as a comment below for extra points...)

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Top 10 Brainy Haikus - enjoy!

- Amit:

Love, college, career.
A new world of transitions.
Will I survive? Yes.

- Kathy:

My release technique,
Forgive, forget, love all,
Meditate on that!

- Alan:

Through the microscope,
slice of brain stains pink and blue,
the wonder of thought.

- Justin:

Justin the genieus
Must spell check the word genius
to post this Haiku

- Tim: Continue Reading »

A recent CNN article explains well why a growing number of companies use brainteasers and logic puzzles of a type called “guesstimations” during job interviews:

- "Seemingly random questions like these have become commonplace in Silicon Valley and other tech outposts, where companies aren't as interested in the correct answer to a tough question as they are in how a prospective employee might try to solve it. Since businesses today have to be able to react quickly to shifting market dynamics, they want more than engineers with high IQs and good college transcripts. They want people who can think on their feet."

What are technology companies (Google, Microsoft, Amazon) and consulting companies (McKinsey, Boston Consulting Group, Accenture...) looking for? They want employees with good so-called Executive Functions: problem-solving, cognitive flexibility, planning, working memory, decision-making, even emotional self-regulation (don’t try to solve one of these puzzles while being angry, or stressed out).

Want to try a few? Below you have our Top 7 Guesstimations/ Logic Puzzles for Brain Challenge:

Please try to GUESS the answers to the questions below based on your own logical approach. The goal is not to find out (or Google) the right answer, but to Continue Reading »

Today we introduce a  highly evolved version of brain teasers.

How quickly can you provide the correct answer to these 3 questions?

- 1) What is going on in these 2 pictures below?

- 2) what may explain it?

- 3) Is there some element out of place?

Ready. Set. Go! Continue Reading »

What is mental self rotation? It is the ability to imagine yourself in different locations in space and imagine your body moving in space. This is an ability that is used in different everyday activities such as navigating in an environment or reading a map.

- Ability involved: egocentric spatial transformations (yes, that is the scientific expression) or mental self rotation.

- Brain areas involved: mostly parietal lobes.

Let’s take an example. Imagine that you plan to go to a new Walgreens’ location. You wonder whether going North on Big Bend Avenue you would have to make a right or a left turn onto Forsyth Blvd to get to Walgreens. You then look at the map that your spouse has laid out on the table. It turns out that the map is upside down so your perspective is not aligned with the one shown on the map (see Figure 1 just below, Box A). How do you get the answer to your question? Continue Reading »