Apr 22, 2014
The Brainy Insight for B2B (Renegade Media):
“We all know Chief Marketing Officers (CMOs) are extraordinarily busy people. They’re juggling strategic, tactical, managerial, vendor and customer challenges, all while trying to stay ahead of the curve. This is where Renegade saw the opportunity for a brainy introduction to MediaMath.
We partnered with leading brain trainer Alvaro Fernandez of SharpBrains, to learn the best ways to keep your thinker ticking. At The CMO Club House during SxSW 2014, we introduced the concept of #TrainYourBrain, a triple threat brain treatment that would help keep CMOs at the top of their games. ..CMOs also had the opportunity to win a two-hour coaching session for their entire marketing team with Alvaro Fernandez. These sessions include all the exercises needed to maintain tip-top mental cognition specifically for marketing professionals.”
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