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Who will be the personal brain trainers of the future?

brainBrain-fitness indus­try caters to wor­ried boomers (Crain’s):

Mr. Fernandez…compares the brain-fitness indus­try of today with the physical-fitness indus­try of half a cen­tury or more ago. Whereas once there were no health clubs or per­sonal train­ers, today they’re ubiq­ui­tous. “Who will be the per­sonal brain train­ers of the future?” he says. “Are they going to be doc­tors, life coaches, neu­ropsy­chol­o­gists? Will health clubs expand to incor­po­rate brain fit­ness? Or will peo­ple go to sep­a­rate facil­i­ties that spe­cial­ize in keep­ing people’s brains sharp?”

Anec­do­tal evi­dence sug­gests demand for such ser­vices is grow­ing. Diane Wil­son, founder of Gri­mard Wil­son Con­sult­ing, a Chicago prac­tice offer­ing career coach­ing, psy­chother­apy and neu­rother­apy, says about half her clients are mid-career pro­fes­sion­als who “want to tap into ways of mak­ing their brain work more effec­tively. Peo­ple are expected to mul­ti­task more in their jobs, and they feel under the gun.” …Sher­rie All is owner and direc­tor of Chicago Cen­ter for Cog­ni­tive Well­ness in Evanston. “What I’ve seen in my work as a neu­ropsy­chol­o­gist is that a lot of peo­ple have stim­u­lat­ing jobs, so more men­tal stim­u­la­tion is prob­a­bly the last thing they need for brain well­ness,” she says. “A lot of things in our lifestyle affect how our brains age.”

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