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The future of brainwave-enhanced media

neurofictionPerils and pleasures of mood-sensing technology (New Scientist):

“What happens when we link films and music to devices that capture small changes in our emotions? …The technology to tune your music to your running rate has been around for a while, with devices such as the Nike+, and adaptive playlisters like Songza can select music according to your mood – even letting you give a “thumbs down” to stuff that doesn’t match. There are also headphones, made by Japanese company Neurowear, that scan your brainwaves to select the music on your smartphone that matches your frame of mind….But technology can go further than just monitoring and responding to attention levels. Biosensors such as heart rate monitors and EEGs to measure brainwaves make it possible to use emotive media such as film and music to actively affect an audience’s emotions…an e-book project called Neurofiction…has 48 different narrative paths, selected automatically based on the results of an EEG brainwave monitor attached to the computer on which the e-book is being read.”

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