Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Rosetta Stone to buy Vivity Labs, developer of Fit Brains brain training games

Rosetta StoneRosetta Stone to Acquire Fit Brains Cre­ator Viv­ity Labs, Will Enter Fast-Growing Brain-Training Mar­ket (press release):

  • There is a remark­able over­lap between lan­guage learn­ers and peo­ple who are look­ing to boost their cog­ni­tive abil­i­ties,” said Steve Swad, Pres­i­dent and CEO of Rosetta Stone. “Indeed, our research sug­gests that a sig­nif­i­cant per­cent­age of peo­ple who pur­chased a language-learning prod­uct in the past year also con­sid­ered a computer-based brain train­ing solu­tion. By acquir­ing Viv­ity Labs, we’re cap­i­tal­iz­ing on this nat­ural affin­ity between our prod­ucts, seiz­ing an oppor­tu­nity to own a sig­nif­i­cant share of the brain fit­ness mar­ket, and accel­er­at­ing the growth of our Con­sumer business.”
  • The rapid expan­sion of the brain fit­ness cat­e­gory under­scores a new pub­lic desire for main­tain­ing and enhanc­ing cog­ni­tive health. Accord­ing to a 2012 study by Sharp­Brains, a research firm that tracks the sec­tor, the mar­ket for brain health soft­ware grew from $295 mil­lion in annual rev­enues in 2009 to more than $480 mil­lion at the end of last year. Experts esti­mate that the mar­ket will exceed $3 bil­lion by 2020. With Fit Brains in its prod­uct port­fo­lio, Rosetta Stone expects to play a sig­nif­i­cant role in this growth story.”

Source of quoted mar­ket data: The Dig­i­tal Brain Health Mar­ket 2012–2020

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