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Rosetta Stone to buy Vivity Labs, developer of Fit Brains brain training games

Rosetta StoneRosetta Stone to Acquire Fit Brains Creator Vivity Labs, Will Enter Fast-Growing Brain-Training Market (press release):

  • “There is a remarkable overlap between language learners and people who are looking to boost their cognitive abilities,” said Steve Swad, President and CEO of Rosetta Stone. “Indeed, our research suggests that a significant percentage of people who purchased a language-learning product in the past year also considered a computer-based brain training solution. By acquiring Vivity Labs, we’re capitalizing on this natural affinity between our products, seizing an opportunity to own a significant share of the brain fitness market, and accelerating the growth of our Consumer business.”
  • “The rapid expansion of the brain fitness category underscores a new public desire for maintaining and enhancing cognitive health. According to a 2012 study by SharpBrains, a research firm that tracks the sector, the market for brain health software grew from $295 million in annual revenues in 2009 to more than $480 million at the end of last year. Experts estimate that the market will exceed $3 billion by 2020. With Fit Brains in its product portfolio, Rosetta Stone expects to play a significant role in this growth story.”

Source of quoted market data: The Digital Brain Health Market 2012–2020

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