Much of health­care deliv­ery has tra­di­tion­al­ly been set-up to deal with a ‘brain­less body’; yet we con­sis­tent­ly com­plain that we can­not change patient and con­sumer behav­iours and main­tain adher­ence to treat­ment pro­grammes. Health­care sys­tems are now recog­nis­ing the lim­its of this mod­el and that there are major ben­e­fits to bet­ter com­pre­hend­ing and engag­ing cog­ni­tive func­tion:…