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Will brain training be pre-loaded in your next cell phone?

GreatCall(R) and Posit Science(R) Partner to Offer Mobile Brain Exercises on the Jitterbug Cell Phone (press release):

“The two games, named “Quick Match” and “Make a Pair,” aim to improve memory and cognitive thinking for GreatCall customers, and come preloaded on all Jitterbug Plus cell phones at no extra cost or monthly service fee. Posit Science’s brain exercises are built on the fact that as we get older, our brains become less efficient at processing information. In fact, research published by the British Medical Journal shows that brain function can start decreasing as early as age 45. “The Jitterbug has become a platform for health and safety services that really work for older consumers,” said David Inns, CEO of GreatCall. “With the help of Posit Science, we feel this fantastic new Brain Games product will truly help our customers with their overall wellness goals…

Unlike previous cognitive training, these brain games do not try to fix a problem by practicing it repeatedly. The exercises use intelligent algorithms that constantly adjust the game’s difficulty level to a person’s performance, so that each player has a tailored journey as they progress through the memory games.”

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