Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


CES 2013: Combining brains and digital health in the workplace

The Brain: On the Front­line of Dig­i­tal Health in the Work­place (Huff­in­g­ton Post):

…It is esti­mated that some two bil­lion world­wide, one-third of the global pop­u­la­tion, suf­fer from brain-based health and pro­duc­tiv­ity chal­lenges with a related cost bur­den of more than $2 tril­lion. The broad scope of this mar­ket is empha­sized fur­ther when con­sid­er­a­tion is given to the widely dif­fer­ent types of brain-based solu­tions that are now being offered to diver­gent patient, con­sumer and cor­po­rate audiences.

Indeed, the inno­va­tion that is dri­ving brain health and well­ness is set to take to the stage at the upcom­ing Dig­i­tal Health Sum­mit at the Inter­na­tional CES. A num­ber of the brain health mar­ket lead­ers iden­ti­fied by Sharp­Brains, includ­ing top 5 com­pa­nies Brain Resource and Neu­rosky, as well as Heart­math, are all bring­ing unique first mover approaches to well-known health prob­lems includ­ing stress, Atten­tion deficit-hyperactivity dis­or­der (ADHD), depres­sion and anxiety.

So how does a brain-based solu­tion deliver real out­comes in deal­ing with a chronic con­di­tion such as stress, which in the work­place is esti­mated to cost the U.S. more than $300 bil­lion each year in health care, missed work, and stress reduc­tion efforts?

Work­ers in high-stress jobs visit health care pro­fes­sion­als 26 per­cent more than work­ers in the low-stress job cat­e­gory, accord­ing to a recent study. Indeed, stressed out work­ers are increas­ingly turn­ing to health pro­fes­sion­als for phys­i­cal, men­tal and emo­tional issues.

This is where brain based health solu­tions are rein­vent­ing the approach to what is a chronic and grow­ing prob­lem in this country…’

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