Mar 15, 2012
As part of our ongoing market research we’d like to ask past and current users of Houghton Mifflin products to share their experience with us via this 3-question anonymous survey. Please take this survey if you have used a Houghton Mifflin product yourself or have seen someone else use it.
Please note that we do not endorse this product (or any other) or any of the claims below. We independently track and analyze emerging brain/ cognitive science, technology and innovation, and their real-world applications. This survey helps us learn more about the latter.
Company name: Houghton Mifflin Harcourt Publishing Company.
Company description (in their own words, in their own website): “Houghton is a leader in providing educational materials, textbooks, assessments, software and instructional technology to elementary and secondary schools, and higher education institutions. Based in Boston, Ma., the company also publishes an extensive line of reference works and award-winning fiction and nonfiction for adults and young readers. With its origins dating back to 1832, Houghton Mifflin Harcourt Publishing Company combines a tradition of excellence with a commitment to innovation.”
Main product name/s: Earobic – for kids.
Product description (in their own words, in their own website): “Earobics is a multisensory reading intervention solution designed to support at-risk readers and foster a safe and achievement-oriented learning environment. Earobics includes interactive software, guided instruction, student resources, teacher’s guides, correlations and assessments, customized professional development, and school-to-home connections. Widely deployed in more than 8,000 schools and used by hundreds of thousands of students worldwide, Earobics is a vital choice for districts and schools that need targeted reading instruction to boost performance and close the achievement gap.”
To learn more about SharpBrains’ general analysis of emerging science, companies, technologies and products, please see…
- Our comprehensive market report for decision-makers & innovators: Transforming Brain Health with Digital Tools to Assess, Enhance and Treat Cognition across the Lifespan: The State of the Brain Fitness Market 2010 ($975)
- Our book/ consumer guide for everyone with a brain, named a Best Book by AARP: The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews, to Keep Your Brain Sharp ($15 paperback; $8 eBook)
- To Evaluate Products Making Brain Fitness/ Brain Training Claims: 10-Question Evaluation Checklist (free; online, one-pager, bookmark)