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Average is Beautiful: A test of Attractiveness

Think we all have dif­fer­ent tastes where beauty is con­cerned? Well, cog­ni­tive psy­chol­ogy shows us that an aver­age face (made from sev­eral other faces) is almost always judged as more attrac­tive than its con­stituent faces… Why? It may be for the sim­ple rea­son that an aver­age face is closer to the men­tal idea we have of a pro­to­typ­i­cal face and thus eas­ier for the brain to process.

Want to expe­ri­ence it? Fol­low this link to the the Face Research Lab and cre­ate your own aver­age faces. Enjoy.

Happy stim­u­lat­ing New Year to you!

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