Dec 11, 2008
By: Alvaro Fernandez
Crisp CNN article:
Including my final quote “[Brain fitness] is not just some fad. The market is much deeper than Nintendo.”
The “brain fitness center” financed by Ontario is Baycrest. Companies mentioned: Mindfit, Posit Science, Nintendo, Allstate, BrainBuilder, MyBrainTrainer.
The reporter and I also discussed in depth the need for better consumer education and professional development, so people can make informed decisions, and for cognitive assessments to serve as independent baseline, help identify priorities and measure results. Please note that our market estimates do include revenues of computerized cognitive assessments, today mostly used in clinical trials, and within the military and sports teams.