Brain Fitness Newsletter: Premium Research Sponsors

Here you have the twice-a-month newslet­ter with our most pop­u­lar blog posts. Please remem­ber that you can sub­scribe to receive this Newslet­ter by email, sim­ply by sub­mit­ting your email at the top of this page.

Have you ever won­dered how we can main­tain Sharp­Brains’ web­site, blog and newslet­ter with­out sell­ing any prod­ucts and with only lim­it­ed adver­tis­ing? The answer is, we offer mar­ket research to orga­ni­za­tions such as health­care providers, research cen­ters, tech­nol­o­gy devel­op­ers, ven­ture cap­i­tal firms, con­sult­ing and train­ing com­pa­nies, and more.

Our new Pre­mi­um Research Spon­sors pro­gram will allow pio­neer­ing orga­ni­za­tions to col­lab­o­rate with us to shape the future of the brain fit­ness and cog­ni­tive health field, by spon­sor­ing and access­ing the most up-to-date infor­ma­tion on the sci­ence and best prac­tices to assess and improve cog­ni­tive func­tion­ing across the lifes­pan. You can learn more about the Pre­mi­um Research Spon­sors pro­gram Here.

Mar­ket News 

The Cog­ni­tive Health and Fit­ness Mar­ket On The Move: As you have prob­a­bly seen, the Cog­ni­tive Health and Brain Fit­ness field is rapid­ly evolv­ing. Here we high­light some of the main devel­op­ments affect­ing the field over the last 6‑months: pub­lic pol­i­cy ini­tia­tives in Cana­da and the US, the grow­ing role of com­put­er­ized assess­ments, sev­er­al ven­ture cap­i­tal rounds, major ini­tia­tives by insur­ance com­pa­nies, and sig­nif­i­cant research findings.

The Big Picture

Exec­u­tive Sum­ma­ry of the Brain Fit­ness Mar­ket: Let’s step back and ask our­selves, “Why is the field evolv­ing in such a fast way? What is hope, what is hype, what is real­i­ty?” A spate of recent glob­al news cov­er­age on brain fit­ness and brain train­ing reflects a grow­ing inter­est in nat­ur­al, non drug-based inter­ven­tions to keep our brains sharp as we age. This inter­est is very time­ly, giv­en an aging pop­u­la­tion, the increased preva­lence of Alzheimer’s rates, and soar­ing health care costs in the US that place more empha­sis than ever on pre­ven­tion and lifestyle changes. This arti­cle sum­ma­rizes the main mar­ket dynam­ics, open ques­tions, and top trends to watch for.

Nour­ish­ing Our Brains and Minds

Phi­los­o­phy as the Miss­ing Link in School Cur­ric­u­la: Kim­ber­ly Wick­ham answers pro­vides some good answers to the ques­tion, “Why would any­one want to teach phi­los­o­phy to pre-ado­les­cent chil­dren? that will engage your crit­i­cal think­ing skills.

A User’s Guide to Life­long Brain Health: Drs Simon Evans and Paul Burghardt hope (as we do) that the emerg­ing empha­sis on cog­ni­tive exer­cise and fit­ness helps com­ple­ment ‑not sub­sti­tute- oth­er lifestyle fac­tors impor­tant for the “phys­i­cal health of the brain and all the sys­tems it com­mu­ni­cates with”. Think: nutri­tion, exer­cise, sleep.

Excel­lent Read­er Com­ments: Our last newslet­ter gen­er­at­ed a round of excel­lent  com­ments by read­ers on cog­ni­tive train­ing, Posit Sci­ence and Alzheimer’s Aus­tralia, geron­tol­ogy and the brain, and the val­ue of videogames. Come enjoy this col­lec­tive wis­dom and par­tic­i­pate as you wish.

Brainy Haikus:
riv­er with haikus
flow­ing in since the summer
keep­ing  us afloat

The Chal­lenges of Geron­tol­ogy?: The World Eco­nom­ic Forum has asked me, as one of the 16 mem­bers of the Glob­al Agen­da Coun­cil on the Chal­lenges of Geron­tol­ogy, for “an 800 word sum­ma­ry of your most com­pelling action­able idea on the chal­lenges of geron­tol­ogy.” Feel free to help me out by offer­ing your own action­able ideas, either relat­ed to the dis­ci­pline of geron­tol­ogy itself or on ways to best engage the grow­ing num­ber of brains over the age of 60 in our planet.

Enjoy!