We just received this quote of how a major health sys­tem is using our Brain Fit­ness Mar­ket Report:

“At Sut­ter Health Part­ners we rec­og­nize the impor­tance of brain health and how much the health of the brain and the body are inter­de­pen­dent.  The mar­ket report helped us fur­ther tar­get our coach­ing efforts to inte­grate brain fit­ness and upgrade our entire coach­ing plat­form.  It is easy to read and gives you the indus­try per­spec­tive in a thor­ough yet con­cise man­ner.  I highly rec­om­mend it!”

– Mar­garet Sabin, CEO of Sut­ter Health Part­ners and VP, New Prod­uct Devel­op­ment, at Sut­ter Health.

You may won­der, “what is the link between  well­ness coach­ing and brain fitness”?

In prac­tice, good health and well­ness coaches pro­vide excel­lent brain health advice, given that the areas they focus on (nutri­tion, phys­i­cal exer­cise, stress man­age­ment) do play an impor­tant role in main­tain­ing our brains in top shape.

Addi­tion­ally, pio­neers  such as Sut­ter Health Part­ners are adding a Brain “lens” to their work. How?

First, by bet­ter under­stand­ing and explain­ing the brain ben­e­fits of what they already do, in order to pro­vide addi­tional moti­va­tion to stick with healthy behav­iors. For exam­ple, most peo­ple will be able to recite mul­ti­ple ben­e­fits of mod­er­ate car­dio­vas­cu­lar exer­cise. But how many know  that it can also con­tribute to neu­ro­ge­n­e­sis –the cre­ation of new neu­rons — in adult brains?

Sec­ond, by start­ing to offer brain fit­ness guide­lines to clients who want too go beyond cross­word puz­zles and sudoku.

I had a great train­ing ses­sion with a num­ber of Sut­ter Health coaches last week — let me sum­ma­rize some of the main points we covered.

What is Brain Fitness?

The gen­eral state of feel­ing alert, in con­trol, pro­duc­tive, espe­cially as the result of men­tal and phys­i­cal exer­cise and proper nutri­tion. Hav­ing the men­tal abil­i­ties required to func­tion in soci­ety, in our occu­pa­tions, in our com­mu­ni­ties. It is not about “IQ”. It is about skills such as atten­tion, mem­ory, emo­tional self-regulation, plan­ning, man­ag­ing distractions…

Can Brain Fit­ness be mea­sured today?

Yes, but, today, only by neu­ropsy­chol­o­gists and med­ical pro­fes­sion­als. We expect to see cheaper and widely avail­able assess­ments (per­haps via a 30–40 minute set of online assess­ments) over the next few years, thanks to the work under­way to make qual­ity computer-based assess­ments avail­able to a grow­ing num­ber of clin­i­cians, insur­ance com­pa­nies, sports teams and the military.

What is the research back­ground that explains the emer­gence of the brain fit­ness field?

1– New par­a­digm in brain research: today it is clear that the brain retains a life­long capac­ity to change respond­ing to expe­ri­ence (neu­ro­plas­tic­ity), paving the way for lifestyle-based inter­ven­tions.
2– Neu­roimag­ing tools such as fMRI enable, for the first time i his­tory, the sci­en­tific explo­ration of the live brain.
3– The brain has a core set of brain functions-or “men­tal mus­cles”. Our vocab­u­lary must expand beyond “mem­ory” and  “intel­li­gence” if we are to help move “Use It or Lose It” from the­ory to prac­tice.
4. Some brain func­tions improve as we age – oth­ers typ­i­cally decline. And there is major vari­abil­ity among groups of indi­vid­u­als.
5– The four “pil­lars” of brain health: bal­anced nutri­tion, phys­i­cal exer­cise, stress man­age­ment and brain exer­cise.
6– Cross-training the brain builds up the Brain Reserve.
7. Well-directed men­tal exer­cise (med­i­ta­tion, cog­ni­tive ther­apy, software-based pro­grams) can be effec­tive to train spe­cific skills and pro­vide needed men­tal stim­u­la­tion.
8. Cog­ni­tive assess­ments will become crit­i­cal to iden­tify bot­tle­necks and mea­sure progress.
9. The ear­lier we start, the bet­ter. But it is never too late to start.
10. This is still an emerg­ing field: much more research needs to be done.

One of the top 10 pre­dic­tions on the brain fitness/ brain train­ing mar­ket we included in our our Brain Fit­ness Mar­ket Report said that:

“10. Brain train­ing will be added to cor­po­rate well­ness and lead­er­ship ini­tia­tives. Large employ­ers with exist­ing cor­po­rate well­ness and lead­er­ship pro­grams will intro­duce brain fit­ness spe­cific pro­grams aimed not only at improved health out­comes but also at increased pro­duc­tiv­ity and cog­ni­tive per­for­mance in the workplace.”

Coaches will play a major role in help­ing clients nav­i­gate this field, as ini­tia­tives such as Sut­ter Health’s indi­cate. Stay tuned!

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