Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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CogniFit (MindFit, DriveFit) raises USD 5 million

From the website of the investing venture capital firm, Milk Capital:

Milk Capital invests USD 5 million in CogniFit

-July 31st, 2008. “Milk Capital invest USD 5M in Cognifit, a company specialized in cognitive and brain software The solutions developed by CogniFit are designed to be applied to a large number of fields, such as healthcare, driving, education, sport and many others. The field of applications is almost unlimited as it is only restricted by the capacities of the brain.”

-“Since its establishment in 1999, as a start-up in the Ofer Group’s Incubator, Naiot, CogniFit attracted 4.2M$. The company has grown significantly and today, its software is distributed in a large number of countries, from the United States through France to New Zealand, and has been translated into ten languages. This 5M$ investment of MILK CAPITAL should drive the development of CogniFit all the more than the company intends to conquer new markets by means of new products and applications all over the world.”

Previous post on one of CogniFit’s products, DriveFit: DriveFit; Brain Fitness Program for Driving.

Other recent venture rounds in the brain fitness software space:

– February 2008: Dakim raises $10,6 million
– June 2008: Lumos Labs (Lumosity) raises $3 millions

I spoke at the MIT Club of Northern California in February to provide an overview of the fascinating landscape. The write-up: Brain Training Games: Context, Trends, Questions.

For in-depth information on the whole category -size, customer segments, player landscape, clinical validation, trends- you may enjoy our Market Report.

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