Prof. Baba Shiv, one of our advi­sors, just pub­lished a fas­ci­nat­ing paper on the pow­er of our beliefs to influ­ence brain acti­va­tion, and on how mar­ket­ing can influ­ence those beliefs: Price Tag Can Change The Way Peo­ple Expe­ri­ence Wine, Study Shows (Sci­ence Daily) - Accord­ing to researchers at the Stan­ford Grad­u­ate School of Busi­ness and the…