Joanna Poncavage of The Morning Call wrote "Get Some Brain Training".''Learning and targeted mental exercise promotes neurogenesis — the creation of new neurons — just as muscle growth is promoted through physical exercise,'' says Elkhonon Goldberg, clinical professor of neurology at New York University School of Medicine, and chief scientific adviser.She goes on to say:The concept of the brain as an organ that can be strengthened like a muscle is due, in part, to new technologies like the functional MRI, which takes pictures of the brain in action.... ''This is literally a new field,'' says Alvaro Fernandez, SharpBrains CEO.As more research leads to better understanding, we look forward to offering more and more brain fitness solutions for people to help them meet their goals - from specific to general.